It’s easier to repurpose past clients than to find new ones Whether you’re an e-commerce shop, a small “brick and mortar” boutique, or a major retail chain, you should never overlook past customers and clients as a potential source of future revenue. In fact, it’s often easier to remarket to your past clients than it […]
If you develop mobile games, the majority of your revenue likely comes from in-game advertising or microtransactions, and both of these happen post-download. In 2018, an average of 1,800 games/mo were launched on the IOS app store alone. With this sort of competition, users have more options than ever to find a game they want
Mobile Gaming: Boosting User Retention with Digital Ads Read More »
What if you had to remove remarketing from your PPC campaign mix? If you only advertise to a US-based audience, you may not have considered this question. If you’re advertising in the EU, you’ve been forced to consider your remarketing options a lot in 2018 as a result of GDPR. ( Check out What Is
Many advertisers today are looking for ways to create their sales funnels within platforms for several reasons. It helps reduce friction, keeping users within the platform and eliminating issues with conversion-rate optimization and bounce rate once the user lands on a webpage. It also avoids issues with using potentially sensitive customer data to build a
Compilation of abandonment rates and follow-up email conversion rates in retail, fashion, travel, finance and not-for profit We recommend retargeting as an essential activity in our RACE framework customer lifecycle activities. That’s because it can help boost both conversion to lead and conversion to sale conversion rates. This pair of charts focusing on email retargeting
Why is retargeting is essential in E-commerce (and other types of) businesses Read More »
By Adam Witty Remarketing is a powerful online advertisement strategy, targeting the consumers who already showed interest in your product. Instead of seeing online ads that are completely irrelevant to them—which used to be a lot!—they see you. Innovations in technology have completely transformed how we, as business leaders, can market our services, making it
July 13, 2018 When someone is brand new to remarketing, they typically start with an “all visitor” audience. This is not a surprise since “all visitor” audiences are a default audience in Google AdWords. Then as we get more experienced, we realize we can create audiences based off of other pages, YouTube actions, mobile app
Remarketing to User Actions Instead of Page Visits Read More »
Whether they realise it or not, most people will have been exposed to remarketing ads whilst surfing the web Remarketing ads are text, image or video ads which appear all over the internet to encourage you to return to a website you visited previously. The theory behind this is that if you didn’t covert (buy
May 3, 2018 Manager Level Remarketing Intro Before understanding manager level remarketing you must know what a manager account is. This is simple, It is an AdWords account that holds multiple individual AdWords accounts. A manager account is used by large complex companies with multiple brands. This allows each brand to run separately in an
April 10, 2018 Yawn. I love ads. I love pithy, punny, witty, tear-producing ads. Being served an ad at the right moment is magic. Whether it is something I know I need or if it is something I didn’t know I needed, if the ad is speaking my language, I am listening. But show me
