Banks, payment and insurance companies need to appeal to all types of customers. Part of this implies having a failproof digital marketing strategy, especially on social media. Like it or not, social media isn’t just for chatting with friends anymore. People use it to talk with the brands and companies they use. For instance, 80% […]
6 Ways to Utilize Social Media for Financial Institutions Read More »
We’re living in an era where we can do almost everything online. Some people – take bloggers and social media influencers, for example – even have too much fun sharing bits and pieces of their lives on social media in hopes of entertaining or enlightening an audience. It’s not far-fetched to say that brands and
How To Use Social Media Analytics To Create The Best Content Read More »
We spend money on getting people to our website, visitors spend eight seconds on the page and 98% will never return. Boy, that hurts. It is especially painful for SaaS businesses because of their lengthy sales funnels and high acquisition costs. A while ago our marketing team at Linkody decided to gather data on how
How to A/B Test SaaS Onboarding and Optimize Retention Read More »
We marketers and PR professionals are using so many tools on a daily basis that it’s sometimes hard to keep count. And, let’s face it, we can’t master all of them (at least I know I don’t). I usually associate one tool to meet one specific need I have. Now, there are tools that can
10 Mention Features You Probably Didn’t Know Existed Read More »
