What piece of content or type of content has your B2B business created that has resulted in the most conversions to leads and closed/won sales? This is the million dollar question. Or at least the question that you, your boss, and your boss’s boss would like answered. How to determine what is your highest converting […]
How to Find Your Highest Converting Content Read More »
What is a marketing funnel? Nathan: How do you define a marketing funnel? Michelle: That’s such a great question because a lot of times when I talk about marketing funnels with people, they have one of two responses. Either they’re like panicked deer in the headlights, like that just seems really overwhelming and the technology seems
Rethink Marketing Podcast: Focus on the Funnel Read More »
I bet if you had a nickel for every reporting dashboard you started or that someone passed over to you … Yeah, me too. Wouldn’t it be awesome to get it right the first time? In this episode of the Rethink Marketing podcast, Phil Bosley explains you can create a successful marketing analytics reporting process. Bosley
Building a Successful Reporting Process Read More »
For us marketers working in the B2B realm, Account-Based Marketing can be a huge timesaver when it comes to executing our marketing strategy. The reason why is it allow us to more effectively go after big opportunities by grouping our leads at an organization into an account. And, when done right, it can lead to
Account-Based Marketing KPIs to Measure (and a few to ignore) Read More »
Subscribe. These two curated newsletters gather up a slew of great articles and resources about applied analytics, especially applied marketing analytics. The Full Monty: This is a curated newsletter and/or a podcast. There are plenty of analytics-related articles mentioned here and a ton of other stuff of interest to marketers. Azeem Azhar’s Exponential View: This Sunday newsletter
How to Boost Your Marketing Analytics Skills Read More »
The European Union’s General Data Protection Regulation, or GDPR, becomes effective on May 25, 2018. We’ve been periodically interviewing David Fowler, Act-On’s head of privacy, compliance and deliverability, about the regulation, which he describes as the biggest change to EU data protection law in a generation. It applies to the EU’s 510+ million citizens, as
The 7 Podcast Episodes You’ll Reference in 2018 Read More »
Now that data-driven marketing is quickly becoming a foundational aspect to many B2B marketing strategies, it’s time to focus on what trends within it seem to have the most traction. Here are the top trends for B2B marketers to keep in mind: Focus on the Customer Journey Particularly for B2B marketers, it’s important to understand
Top Data-Driven Marketing Trends We’re Keeping An Eye On Read More »
This transcript has been edited for length. To get the full measure, listen to the podcast. Michelle Huff: What are people trying to learn from analyzing all these sales conversations? Amit Bendov: Sales is a pretty complex craft. There’s a lot of things that you need to do right. Anything from being a good listener,
Improve Sales, Marketing, SEO and more with Sales Call Analysis Read More »
The modern marketer is flooded with data. Website data. Pipeline data. Email data. Social Media data. Views. Likes. Comments. Clicks. Cart abandonment. Conversions. There are vanity metrics, marketing metrics, and business metrics. It can be – and often is – overwhelming. As Act-On blogger Pam Neely recently reported, “53% of marketing executives feel ‘overwhelmed’ by
Engagement Insights Easily Delivers Marketing Metrics You Care About Read More »
Many of us who were kids in the ‘70s have strong memories of being taught that The Metric System was on the way. As we memorized facts like how many centimeters are in a foot, we were told that we’d soon be thinking about distance in terms of meters rather than yards and that we’d
Know Your B2B Marketing Metrics: Measure Your Way to Success Read More »
