Driving visitors to your site is about much more than just rankings. Branding is playing a larger and larger role in acquisition. In this article we look at the importance of branded searches and provide guidelines to help you understand, keyword by keyword, what you need to do to maximize your branded traffic. All you’ll need […]
Organic reputation management & brand protection Read More »
By Shannon Montoya Google no longer permits users to post anonymous reviews on the Google My Business platform. The move also applies to previously posted anonymous reviews. Although the rule of “Let the buyer beware” always applies online, scraping reviews from “A Google User” across Google My Business is good for customers who want to
Google Ditches Anonymous Reviews—How Your Business Can Benefit Read More »
Amazon might be the master of ecommerce and, increasingly, just about everything else. But following the discovery that the company is employing workers to defend it on social media, it is clear that Amazon has yet to master the art of reputation management on social media. The past several years have been especially prosperous for
Amazon’s new FC Ambassadors program is bad social media strategy Read More »
It doesn’t matter if your product is tangible or not. You’ve got to protect your brand or wave goodbye to your good reputation One minute you’re loved by consumers, the next… a social pariah. What happened? Failing to listen to consumer feedback Stolen brand identity Business data lost due to poor security Counterfeit goods undermining
Have you got an online brand protection strategy? Read More »
Once upon a time, there was a company named Whoindaland, which had developed a great online reputation and was doing very well. Everything was good in the land. But then one day, someone famous decided they didn’t like Whoindaland’s services and sued them. A newspaper picked up the story and ran with it, and
ORM Crisis? 5 Steps to Save Your Reputation Read More »
To grow and stay ahead of your competitors, you need to take a hard look at your reputation strategy. The online reputation of your business hinges on a variety of elements. It’s an ever-evolving digital mix-up of comments, reviews, blogs, and more. It’s time to take a proactive approach to improve your online reputation. Not
12 tips to improve your reputation strategy Read More »
Since the early days of search, Google has used links as a means of judging the reputation and relevance of webpages. The more links pointing to a particular page, particularly from other reputable pages, the more importance Google would award it in search. And so link-building developed as an SEO strategy, with SEOs doing everything
Why linkless mentions are the future of link-building Read More »
No matter what industry you’re in or what your business does, you want to be as close as possible to the top of a search engine results page (SERP). And of course, SEO is what gets you there, taking into consideration more than 200 ranking signals, such as the quality of your content, backlinks, mobile optimization,
Customer reviews: The not-so-secret SEO tactic Read More »
A case study showing how marketing helped this global retail brand move from struggling to surviving and prospering Even the most successful brands occasionally face choppy waters. One wrong move, or more likely, a succession of poor moves as competitors ‘up their game’ can lead to decline. When this happens, not only is the brand’s reputation
How Tesco turned its marketing strategy around Read More »
What is referral marketing? Essentially, referral marketing is about enabling and incentivizing your existing customer base to encourage their friends and family to try your product for the first time. It represents a significant opportunity for most online businesses to boost their customer acquisition. There are some well-documented examples of businesses that have acquired a
A Marketer’s guide to referrals and why they’re important Read More »
