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Reputation management – Smart Insights Digital Marketing Advice

You’ll be joining the 150,000 Smart Insights members from 100 countries who trust our advice to Plan, Manage and Optimize their marketing. My clients love the insights I am now capable of providing them – Drew Shug, Owner, Big Storm Just like having an expert working by your side – Sharon Sheridan, Digital Marketing Manager […]

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Understanding the Value Of Online Customer Reviews

Over 50% of consumers frequently factor in online reviews before buying a product It’s no secret that online shopping is continuing to evolve with the habits of consumers. And in the social media era, consumers have louder and stronger voices than ever before. Why? Online reviews have revolutionized the online shopping marketplace and overall experience

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jetblue review response

The most effective ways to respond to negative reviews

Customer reviews are one of the most important pieces of your marketing campaign, and research has indicated they may have significant impact on your ranking in search. In fact, 84% of consumers trust an online review as much as they would a personal referral. However, not all reviews are positive. At some point throughout the

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