How To Use Social Media To Drive Business Success [Research] Does your business social media use support and grow your company? Specifically, is your social media investment including personnel, agencies, content creation, advertising and technology yielding a positive return? Not sure? Don’t worry you’re not alone. While most business social media use has evolved, many […]
Are You Crushing Your Business Social Media Use? Read More »
10 Marketing Tactics To Improve Your Facebook Engagement YIKES! Facebook engagement has lost 20+% since January 2107! BuzzSumo data analysis by Steve Rayson confirms what you’ve been experiencing: Lower organic Facebook engagement. Facebook engagement has been a key driver of the company’s revenues and valuation since it went public in 2012. It’s taken Facebook almost
What To Do When Facebook Engagement Declines [Research] Read More »
93% of consumers would consider choosing a rival brand following a negative experience, with frustration from a missing purchase confirmation or e-receipt beginning in seconds. There is an alarming risk to customer retention around business critical transactional emails – regardless of the monetary value associated with these emails. While this still presents an enormous opportunity
Running your own small business is the life, right? Being in control of your day and your destiny sounds great. That’s the goal and the reason you decide to venture into business on your own, but a new Fundera survey of small business owners reveals small business ownership isn’t for the weak-willed or faint of
30 Percent of Small Business Owners Don’t Take a Salary Read More »
We’re often told that the web is increasingly mobile, and that it is imperative for businesses to adapt their marketing strategies to be ‘mobile-first’ in order to capitalize on this shift in internet behavior. But just how mobile is the web in 2017, and what does this mean for search? SEO and performance marketing agency
Why SEOs can’t afford to wait around for a mobile-first index Read More »
Successful content marketing is far from slapping words onto (digital) paper. It requires research, careful planning, ongoing data analysis, constant innovation and reflection. Sounds like you’d need an entire team of experts to get it all done, right? Certainly more hands on deck wouldn’t hurt. But even a small team (or hey, a team of
Free Resources, Tools & Apps Every Content Marketer Needs Read More »
How To Improve Your Interactive Content Marketing Results Interactive content marketing is white hot. Why? Because when the average reader spends 37 seconds per article (NewsCred) your content needs all the help it can muster. Interactive content appeals to mobile-savvy users who actively seek digital, app and gaming experiences. No surprise, it’s essentially a light-weight app.
The State Of Interactive Content Metrics [Research and Tips] Read More »
Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This report shares real-world insight and understanding of a dynamic industry where new networks emerge, old networks evolve, and the user base continues to rise at rapid rates. Here are the three biggest challenges social
The 3 Biggest Challenges Facing Social Marketers in 2017 Read More »
The iPhone is called that because when it debuted 10 years ago, making telephone calls was the primary reason to have such a device. My, how things have changed. I used to get 10 to 12 phone calls and voice mails each day. Now? One or two at the maximum. And my kids (proud Gen
Amazon Alexa and Smart Speakers Are the Next iPhone Read More »
Learning how to market a small business is hard, especially when you wear many hats. Our customers tell us this all the time, so we look for ways to make it easier for small businesses to do great marketing. In our research and conversations with customers, a theme emerged: It’s hard to identify which marketing
Using the Customer Journey to Guide Your Campaigns Read More »
