Resources

We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands

instagram stories, Research, Resources, Social media marketing, Tips / How To /

An incredible 400 million people around the world use Instagram Stories on a daily basis (with that number rapidly growing by the minute). Besides being an interesting and fun way to connect with friends and family, stories offer businesses a unique opportunity to capture the direct attention of audiences and potential customers. But where do […]

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21 Top Social Media Sites to Consider for Your Brand

Resources, Social media marketing /

Whether you are a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around. This will allow you to maximize your brand reach on social media, engage with the right people, and

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5 Things That Matter To Brands When Working with An Agency

Business of PPC, client relations, Resources /

A couple weeks ago, Hanapin released our annual State of PPC report. The report covers the usuals of where marketers are spending their PPC budgets, how that compares to last year, what they are going to do with budget next year, the hottest trends, what’s been important, etc. But this year, we added in something

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What We Learned From 43 Million Facebook Posts

News and Trends, Research, Resources, Social media marketing /

What a year for Business Pages on Facebook! It sure feels like every time we as marketers and business owners think we have our Facebook marketing strategy figured out, a major algorithm change is announced or a new tactic becomes the latest trend. Over the years, we’ve learned that the best way to reach our audiences

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How the Instagram Feed Works: Inside the Instagram Algorithm

Resources /

How exactly does the Instagram feed work? That question has puzzled marketers ever since Instagram first introduced its algorithm in July 2016. The Instagram algorithm was introduced to help surface the best, most relevant content to each user every-time they check their feed. Until now, though, the inner-workings of the feed have been kept under

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Getting Started with Programmatic Advertising

PPC Advice, PPC Strategy, PPC Tips, Programmatic, Programmatic Advertising, programmatic display, Resources /

May 31, 2018 Programmatic has continued to be a big display advertising buzz word across the paid media space for almost a decade, but it still isn’t widely adopted by managers or businesses because there seems to be a disconnect between what it is, how to get started, and what happens after deciding to dive

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How I use a simple ‘night-before’ questions checklist to greatly improve my day (and life) – Red Lemon Club

book of lift, Career, Checklist, direction, focus, Motivation, Personal Development, planner, planning, productivity, red lemon club, Resources, self help, to do /

I know what it’s like to go through the day disorganised, and without knowing what I’m doing. I know how a day can be swallowed whole by the lure of tasty and stimulating distractions. I know the frustration of having a busy day, and working hard, yet feeling like I’m running in one spot not

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