Midwest Digital Marketing Day is an intentional event focused on creating a space for shared learnings and communication with our fellow PPC heroes in the heartland. We know that working in digital marketing in the Midwest means we’re spread out, and it’s harder to find meet-ups and swap ideas. This event is designed for connecting […]
Midwest Digital Marketing Day: Free Day of PPC Training On July 25th Read More »
One of the biggest recent changes to Google Ads has been the introduction of Responsive Search Ads (RSAs). To make sure they’re the right choice for your brand or client, it’s important to test rigorously. Paid search practitioners are always keen to explore new formats that might have a profound impact on account performance but
they don’t always improve CTR) – Econsultancy Read More »
The modern buyer is fueled by speedy access to products and services, lightning fast responses to questions and low-friction website interactions. They also love personalized experiences. Let’s call them the “Fast and the Curious.” A study from insidesales.com and the Harvard Business Review found that if you wait 5 minutes to respond after a lead initially
The Fast & The Curious: how chatbots meet modern buying demands Read More »
When Google released Responsive Search Ads, my first reaction was, “great! I finally have enough characters to write decent copy!”. That reaction was short-lived once I found myself staring at 15 blank headline columns in Excel. How many ways can I say “Buy These Jeans”? I began to begrudge RSAs, thinking them excessive and annoying.
How To Write Excellent RSAs Read More »
Amazon has launched new metrics for brands advertising on the platform to better understand their audiences and who is buying on the platform. There are four new metrics that offer new-to-brand insights for advertisers. The metrics give an idea of what percent of purchasers and orders are new to brand versus returning customers coming from
Amazon New-to-Brand Metrics | PPC Hero Read More »
2018 was an eventful year for Google Ads. We saw a number of big changes and improvements including: A re-branding – Google Ads was re-branded from Google AdWords and according to Google this is more encompassing and makes it easier for businesses to advertise across their platforms. New interface – according to Google is faster
Google Ads 2019: What to look out for Read More »
Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way Google views advertising. These will affect
Google Ads Changes for Small Business Owners [Podcast] Read More »
