The internet has been transforming the retail world by continuously coming up with new ways to shop. From mobile apps, micro-moments, the Amazon phenomenon, to social shopping, and so on. The retail industry has gone through a lot of changes over the past two decades. And it’s showing no signs of slowing down. In fact, […]
Ecommerce is growing at an astronomical rate. In 2017, global Ecommerce was responsible for $2.3 trillion in sales, and this is expected to grow to $4.5 trillion in 2021. Alongside this growth, all signs point towards emailing as the preferred method of communication in Ecommerce over other channels, including social media. In fact, 72% of people,
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In a world of constant connectivity, online shoppers expect to search, browse and purchase products easily, whenever and wherever they want. As they jump between a growing number of devices and channels, the path to purchase becomes increasingly complex. It’s no longer about delivering the right product at the right price, merchants large and small
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It may be obvious statement, but over the last 15 years the internet has completely transformed the retail industry. The once flourishing high-street is declining, as more and more consumers are swapping the shopping experience for the convenience and added choice that online retail offers. Mobile technology means more people are purchasing products via apps
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