As online and mobile shopping become ever more prevalent, many brick-and-mortar stores are seeking to offer a truly unique, stand-out experience in order to entice shoppers to make their purchase in-store, as well as ensure they stay satisfied and loyal. To help highlight some of the approaches you can use, we asked members of Young […]
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Creating an effective marketing strategy requires having a strong understanding of your target customers. You need to understand the platforms they use, the messages that will resonate with them, and how they feel about your business. To increase your understanding, here are some tips from members of the online small business community. Create a Facebook
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Ready to win back a customer after a bad customer service complaint? It may already be too late. According to a new report from Zendesk, roughly half of customers say they would switch to a competitor after just one bad experience. If the customer’s had more than one bad experience, that number jumps to 80
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Think you can bypass events as a way to market your SMB? Consider the fact that event management software was worth $28 billion in 2018 before you do. Then read these 10 event ideas for retail stores. Event Ideas for Retail Stores A Product Launch Party You’re always looking for new customers. But that doesn’t
In 2020, small business can no longer ignore Amazon as the 800-pound gorilla in the room that no one wants to talk about. In fact, if you are a retailer, you need to see Amazon with their enormous customer base as a partner, not a competitor. On the Small Business Radio Show this week, Owen
Your store’s layout should be one of the key strategies in your retail success. As a retailer, your store’s layout influences your customers’ behavior by directing the store’s flow, merchandise placement and general ambiance. Store layout also helps businesses understand how much revenue per square foot they are making. This in return can help assess
Things look good for retailers this holiday season. Nearly 190 million U.S. consumers shopped from Thanksgiving Day through Cyber Monday this year. That reflects an increase of 14 percent over last year’s sales numbers according to the National Retail Federation. And most retailers are small businesses. So the future looks good to get your share
If you are looking to break into the eCommerce scene, perhaps you should consider dropshipping. Dropshipping can be one of the easiest ways to break into eCommerce. Simply put, dropshipping is a business model in which you as a retailer do not keep goods in stock. Instead, it transfers the customer’s orders and shipment details
It wasn’t that long ago when mobile payments were considered a novelty. That’s quickly changed when you consider that by 2020 mobile payment transactions will exceed $314 billion. Even more promising, Vantiv has found that 46 percent of Millennials and 41 percent of Gen Xers already use mobile payments — with 22 percent of Millennials using mobile payments regularly to
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Global ecommerce sales are predicted to more than double between 2018 and 2023, surpassing $6.5 trillion in 2023. Big Spenders (customers who spend more than $500 a year in online retail purchases) are a big factor in that growth. According to a study, Big Spenders make up 39% of all retail e-commerce customers. What do
Attracting Big Spenders: 5 Things for Your Business to Know Read More »
