Holiday markets pop up throughout the season. They happen in cities throughout the country. You’ll sometimes hear them referred to as Christmas markets or Kris Kringle markets. And these seasonal shopping events usually include tons of gift items, food, and sometimes even holiday themed entertainment. Some of these markets focus on handmade items or other […]
If there is one sale day that gets businesses excited across the board it is Black Friday. But now it’s a five-day event. Starting on Thanksgiving Day and going all the way to Cyber Monday makes it the busiest shopping weekend of the year. According to the National Retail Federation, more than 165 million people
POLL: What Does Your Small Business Do for Black Friday? Read More »
Email marketing remains highly effective for small businesses. But many brick-and-mortar retailers leave money on the table by not taking advantage of email’s personalization capabilities. Sure, you personalize names and subject lines when you send your emails. But that just scratches the surface of the possibilities this avenue offers. Keep reading to find out how
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In a digital-first world, buying and ordering items online has become a go-to shopping method for many consumers. This means that companies with brick-and-mortar locations must get clever with their marketing strategies in order to entice customers to stop by their stores or businesses. That’s why we asked 16 members of Young Entrepreneur Council to
16 Ways to Increase Foot Traffic to Your Brick-and-Mortar Store Read More »
In the world of retail, every business must now market across both digital and physical channels. It doesn’t matter if you have a brick-and-mortar store, an e-commerce website or both. Cross-channel marketing is essential to success. The latest Sailthru Retail Personalization Index examines what it takes to succeed at cross-channel marketing. And it ranks the
Success Secrets You Can Learn From Today’s Top Retailers Read More »
Amazon, today, launched Small Business Academy. As a result, a combination of in-person classes and seminars will be offered at rural community colleges alongside online webinars. The goal of the Academy is to help thousands of entrepreneurs across the country succeed. And rural communities will not be left behind. The issue of rural communities and
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Holiday shopping season lurks just around the corner. And small businesses need tons of new ways to bring new customers through the door. One of your best opportunities may fall on Small Business Saturday. The holiday has supported small businesses for nearly a decade. New business owners, make sure you make the most of
Have you ever worked in a retail business? Then you’ve probably dealt with angry customers. You probably know about strange requests and situations that just seem completely unreasonable. We’ll call these retail horror stories. But you need to be able to navigate even the most unusual situations successfully if you want to make it as
10 Retail Horror Stories – and How to Avoid Them Read More »
Ecommerce returns are on the rise and with the holidays approaching, the number of returns will swell even more. If you’re a small retailer, you know how quickly too many ecommerce returns can eat into your profit margins. Try these tips to reduce the number of returns from online shoppers in a way that benefits
Thinking of opening your first brick and mortar store? You’ll first need to decide on a niche. There are plenty of different shop ideas you can turn into reality. But not all of them offer the notoriety you might want as a new business. The right shop ideas grab people’s attention and offer products that
30 Fun Shop Ideas for the Aspiring New Store Owner Read More »
