retail

World of Warcraft Classic Is Mobbed With Returning Players

This site may earn affiliate commissions from the links on this page. Terms of use. When World of Warcraft Classic launched this week, no one was quite sure what the player response would be. The amount of interest in the launch has been massive, but how many people would show up to play? The answer: […]

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Levi’s Is a Brand That Can Drive Traffic, Says CEO

“I think this world is coming down to winners and losers,” says Levi’s CEO Charles Bergh. “The Levi’s brand is incredibly strong and so we’re in a position with all of our customers to be asking for more, to be asking for more floor space and more open-to-buy budget. They need us. They need strong

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Is Amazon Destroying Retail?

“A set of facts could be put forward that would support that (they are destroying the retail landscape),” says former Walmart CEO Bill Simon. “They’re going through another cycle of it where their CFO in the (earnings) call said we’re reinvesting to drive one-day Prime shipping. That’s going to put more pressure on retailers and

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How Non-Amazon Retailers “Leaned Into” Prime Day To Increase Sales

“Retailers and brands took advantage of the buzz, the demand, the awareness, that Amazon has created and really rode that wave for great growth,” says Rob Garf, VP of Industry Strategy and Insights for Salesforce. “Retailers didn’t just ignore Prime Day, but they leaned into it. They really recognized this manufactured holiday, recognized the demand

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The Benefits of Accepting Mobile Payments at Your Business

Do you accept mobile payments at your business? If not, you could be missing out on a valuable—and growing—source of income. Although some 61% of small businesses admit to having cash flow problems, many aren’t taking advantage of smartphone technology to accept payments from customers. Small business owners and mobile payments Today, there are more and more

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We Are An Experience-Driven Company, Says Chewy CEO

“Last year we sent about 50,000 pet portraits to our customers,” says Chew CEO Sumit Singh.  “We’re an experience-driven company. This is not a cost. This is an engagement mechanism. We’ve partnered with about a thousand local artists across the country. We think of this as an experience building. We have 90 percent re-ups (of

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11 Ways to Create an Awesome Retail Experience

In the digital age, it can be difficult for brick-and-mortar retailers to compete with the convenience of e-commerce. If you run a traditional retail store and want to draw customers in—and keep them coming back—you must focus on creating an incredible in-store experience that entices them to make a purchase in person. That’s why we

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Walmart Can’t Let Amazon Out Walmart Walmart

“I’ve been watching Walmart since 1968, they only came into existence in 62, they’ve done the same thing to the rest of retail,” says Jan Kniffen of J. Rogers Kniffen Worldwide. “They kept making a new step every time and the rest of retail had to follow and they won the game, they got all

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Luxury marketing search strategy, Part 2: Strategies and tactics

In the first article of my luxury search marketing series, I discussed the consumer mindset in the luxury vertical. I provided insight into what motivates luxury shoppers and what drives them to purchase. In the second article, I’ll build upon that foundation and explore how to craft SEO strategies that enable luxury marketers to maximize

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