retargeting ads

What are Retargeting Ads and Why Should Your Business Use Them?

Online retailers and small businesses understand how crucial advertising is in driving traffic to their websites. Unfortunately, 97 percent of first-time site visitors will leave without buying anything. There’s a big chance that they won’t ever come back unless you can find a way to convince them to return. One way to go about this […]

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Everything You Need to Make the Best Google Remarketing Ads in MailChimp

Even when customers visit your store ready to buy, there are a slew of distractions that can come between them and checkout. You spend a lot of time refining your marketing campaigns—tweaking this subject line, testing that image—to drive more traffic to your website, but that hard work doesn’t always keep people from leaving. Google

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Black Friday and Cyber Monday Marketing Tips

As we enter the final countdown to Black Friday and Cyber Monday, you’re probably putting the finishing touches on your marketing plan. People come ready to buy on Black Friday and Cyber Monday, and they do most of their shopping online. In 2016, consumers spent $3.39 billion online on Cyber Monday, making it the biggest

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