return on investment

Digital Channel Trends in 2019 – Which Delivers the Highest ROI? [Infographic]

Digital Channel Trends, ditigal marketing, infographics, return on investment, ROI / Good To SEO

Considering how digital platforms have forever changed the way companies reach and interact with their target audience and promote their business, it is just safe to assume that no business with the goal of expanding their operations would avoid these platforms, right? Unfortunately, no. Despite the fact that more and more people reach brands through […]

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The ultimate guide to choosing keywords for ROI

CPC, Google AdWords, keyword research, PPC, return on investment, SEO, SEO BLOG / Good To SEO

Let me say this first – keyword research is hard! Every SEO has done it, but few will ever master it completely. This is not supposed to be just another keyword research post. This post is about going beyond raw search volume data, using metrics which will help you choose keywords which deliver the best

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How to Generate ROI Using Snapchat

Content marketing, content marketing ROI, Digital Marketing, Paid Advertising, return on investment, SEO BLOG, Snapchat, snapchat roi / Good To SEO

Snapchat has 158 million daily users, with a growth rate that remains on an upward trend. While this social media platform is known for attracting a younger demographic, one of the biggest areas of growth has come from the 35+ age range. B2C marketers have many ways to incorporate this unique social media platform into their

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67052 How to Create a Content Marketing Strategy if You Are a Beginner 1 031417

How to Prove the ROI of Your Content Marketing

Blog Strategy, Blogging, branding, Content, Content marketing, content marketing ROI, Content Strategy, customer acquisition cost, Digital Marketing, return on investment, Search Engine Optimization, SEO, SEO BLOG, SEO TOOLS / Good To SEO

Content marketing ROI can be a fuzzy subject. It’s long-term focus and indirect nature can make it difficult to connect the costs to revenues for a business. That causes a lot of people to undervalue content marketing or write it off as a waste of resources. They have a hard time spending the time and

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The Formula to Calculate Content Marketing ROI

Content marketing, content marketing metrics, content marketing ROI, Content Strategy, return on investment, SEO BLOG / Good To SEO

With content marketing becoming more and more ingrained in companies of all sizes and types, it’s only natural that executives are starting to increase scrutiny of content marketing budgets and expenditures. Like social media, content marketing is by no means free. As Charlene Li once said, “It’s not inexpensive; it’s just different expensive.” If you’re

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