returns

How fashion retailers can factor returns into their paid search campaigns – Econsultancy

It’s no secret that in the fashion sector, where free shipping and free returns are standard, returns are rife. Fashion retailers are seeing returns rates upwards of 25% online compared to the 8% in store. Last week I came home to find my girlfriend had bought six dresses, only to try them on and return […]

How retailers can deal with the rise of “Snap and send back”

customer experience, ecommerce, Fashion, Influencer marketing, influencers, Instagram, returns, Snapchat, social / Good To SEO

As the phrase alludes to, ‘snap and send back’ refers to the act of purchasing a product, wearing it for a photo posted on social media, and then sending it back, for a refund of course. According to a study conducted at the behest of Barclaycard, 9% of UK shoppers admit they’ve purchased an item

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