Working out how much of your overall media budget should be allocated to paid search requires an understanding of three key areas. Firstly, you need to understand the impact of spending budget on paid search on other channels. For example when you spend on paid search do you see additional revenue coming through other channels […]
If you listen to the Marketing School podcast, you’ve probably heard Neil and me talking about the Marketing School DTLA event we’re planning to host in June. In fact, you may have noticed that a lot of brands are jumping on the live event bandwagon. But is it really worth it? What does the ROI look
What’s the ROI of Throwing a Live Event? Read More »
I’m frequently asked what my most effective client acquisition channels are for Single Grain. The best client acquisition channels for investment may not be what you expect. While our content marketing nets us the most leads, our second-best client acquisition channel doesn’t have anything to do with technology or data – it’s word-of-mouth and referrals.
The Customer Acquisition Playbook: Email & In-Person Outreach Read More »
There is certainly a big pool of choices for agencies to choose from when it comes to picking a website audit tool. There are standalone tools and those that come as part of a package. Some audit tools go through all pages of a website while others just give an overview of a specific page.
How to pick the best website audit tool for your digital agency Read More »
SEO is a finicky thing. As the owner of a digital marketing agency, it’s a question I hear a lot. Here’s the problem: SEO made ranking high easy ten or even five years ago. Any client asking this question is stuck in this old and defunct frame of mind. So how can you best explain
How to Help Your Client Understand that Ranking Takes Time Read More »
Considering how digital platforms have forever changed the way companies reach and interact with their target audience and promote their business, it is just safe to assume that no business with the goal of expanding their operations would avoid these platforms, right? Unfortunately, no. Despite the fact that more and more people reach brands through
Digital Channel Trends in 2019 – Which Delivers the Highest ROI? [Infographic] Read More »
For manufacturers and distributors, maintaining an accurate inventory is a vital tool for profit and business success. If there’s too little inventory, businesses miss out on sales. Too much inventory is costly to purchase and store, especially when inventory may not match demand. Furthermore, mistakes made in inventory can have a major impact on customers,
How 3 Companies Improved Inventory Accuracy and Efficiency in the Warehouse Read More »
SINGLE GRAIN CASE STUDY: This is a guest post from Bastian Ernst of Wild Audience. Bastian approached us, wanting to write a case study on Single Grain’s growth through content marketing. He researched the company, read our content, interviewed Eric, checked out our marketing funnels, and came up with this incredibly comprehensive growth study. Hi, This is
How to Use Strategic Content Marketing to Grow Your Traffic From 0 to Millions Read More »
Influencer marketing is helping big brands reach out to more people and it’s helping small businesses scale bigger by giving them more publicity. And the best part is that it provides better ROI than other marketing methods. >>Scroll down to see infographic.<< A study on influencer marketing showed that it can give 11x more ROI
All You Need to Know About the ROI of Influencer Marketing [infographic] Read More »
The bi-annual CMO Survey was recently published and, as always, the report reveals many things that people are thinking, but that few discuss openly. In addition to reporting on industry outlooks and budget, the CMO survey asks a biting question: “Which best describes how you show the impact of social media on your business?” Instead
60% of marketers face pressure to prove ROI – So what can be done about it? Read More »
