Following the January announcements of deals between Apple and several TV makers to bring AirPlay 2 streaming support to multiple 2018 and 2019 smart TVs, Roku and Apple today announced the release of a dedicated Apple TV app for some Roku devices — only the second non-Apple platform to support streaming of Apple’s iTunes video […]
Roku brings Apple TV app with Apple TV+ support to over 25 devices Read More »
“Netflix versus Disney is the right comp,” says Laura Martin of Needham. “Netflix just raised price and Disney is now saying they are going to do a $12.99 bundle for Hulu, ESPN Plus, and Disney Plus, That feels like bundling is a smart idea and free services feel like a better value. I think what
The Over-the-Top Marketing Juggernauts Have Arrived Read More »
Brian Wieser, a well-known advertising expert at Pivotal Research, says that simply bringing digital-like concepts to traditional TV will not by itself cause digital-like growth. He says that growth would only come if TV could appeal to new kinds of advertisers. Brian Wieser, Senior Analyst at Pivotal Research Group who covers all things advertising from an
Bringing Digital-Like Concepts to TV Will Not Cause Digital-Like Growth Read More »
