In the same week that it announced a $51 million round of funding, OpenGov — the startup that provides SaaS software designed to help governments and other civic organizations run their operations — is announcing an acquisition to expand the kinds of tools it provides to customers. The company has acquired ViewPoint, a platform used […]
It’s estimated that by 2021 27% of internet users in the U.S. will be using ad blockers — which means that about one quarter of all ads won’t reach their target. Because of ad blockers, the loss of ad revenue is projected to increase from about $3.89 billion in 2016 to $12.12 billion by 2020 in the
22 Companies Dominating the World with Content Marketing Read More »
We have selected Apigee for this project due to its extensive set of features that satisfied the customer requirements. Aptira designed a deployment architecture for Apigee, taking into consideration the volume of API traffic from the many integration points, Tenancy, Security and Networking. Apigee out of the box supports 2 types of deployment – Software-as-a-Service
Apigee: On-Prem Vs SaaS – Aptira Read More »
By Mitch Zuklie and Richard D. Harroch SaaS (Software as a Service) companies, are attracting some of the top talent and funding in technology today. The most notable SaaS companies occupied seven of the top 10 verticals by venture capital deal activity recently, and three of the top 10 by investments. Venture investment is running
12 Key Issues for SaaS Startups Seeking Financing Read More »
“We’re enabling what we call this new era of hospitality,” says Toast CEO Chris Comparato. “We’re investing heavily in R&D. This is a massive opportunity and the restaurant community is a massive market. The market is untapped and we’re in the early days of a major transformation across the entire industry. For us in many
We’re Enabling a New Era of Hospitality, Says Toast CEO Read More »
I’m frequently asked what my most effective client acquisition channels are for Single Grain. The best client acquisition channels for investment may not be what you expect. While our content marketing nets us the most leads, our second-best client acquisition channel doesn’t have anything to do with technology or data – it’s word-of-mouth and referrals.
The Customer Acquisition Playbook: Email & In-Person Outreach Read More »
“The applications market is about $125 billion per year,” says Oracle CEO Mark Hurd. “That is spent primarily on applications and most of it today is spent on on-premise applications. That market changes pretty significantly as it moves to cloud. As it moves to cloud, the subscription that you pay for the cloud includes not
Applications Market Changes Significantly As It Moves to Cloud Read More »
“We have a big existing on-premise user base and I believe all of them will move to the cloud,” said Oracle CEO Mark Hurd. “In fact, I was with a large group of our users just last night and they’re all going to move on their time frame. We don’t put a time frame on
All of Our Customers Will Move to the Cloud, Says Oracle CEO Read More »
You don’t have to be a SaaS business or a technology startup to benefit from the wisdom of the world’s largest companies. The 10 lessons I’ll share here will help you learn from the examples they’ve set in order to grow your company – no matter what size it is, what industry you’re in or
10 SaaS Business Lessons from $1B+ Unicorns (like Slack, Twilio, Lyft) Read More »
More and more companies are entering the Software as a Service (SaaS) market, which is defined as: [A] software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet. SaaS is one of three main categories of cloud computing, alongside infrastructure as a service (IaaS) and platform as a service
12 Best SaaS Marketing Tactics for Business Growth Read More »
