Sales and Marketing Integration

7 key ways to find new international customers using Account-Based Marketing (ABM)

Exporting is nothing new, but overseas markets continue to present opportunities for companies to grow Advances in technology, internet communications and travel, mean we understand cultures and countries better than ever; making trading outside of your domestic market one of the most accessible strategic options available to businesses today. Let’s face it: twenty-first century business […]

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Improving sales and marketing collaboration with B2B Content marketing

Digital marketing strategy, Sales and Marketing Integration / Good To SEO

Chart of the Day: What are the success factors for improving sales and marketing alignment This research from the Content Marketing Institute and LinkedIn shows how the continuing popularity of content marketing in business-to-business (B2B) marketing has highlighted common flaws in the way organisations are structured to manage their content marketing. The report starts by showing

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Most marketers understands what sales need from them

Managing digital marketing, Sales and Marketing Integration, SEO BLOG / Good To SEO

Chart of the day: Most marketers are empowered to collaborate with sales Research has found that marketing and sales are aligning more than ever, sharing insights and metrics. The study shows marketers usually understand what sales need from them. The positive results from Salesforce show: Marketers understand how they impact individual customers. Marketers believe they send

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