If you’re like me, you’re a bit stupefied at how the world has completely changed in a few short weeks. And you dread what it’s going to look like once the threat of coronavirus dies down. So many small businesses have been impacted, and the small business landscape is going to be forever changed. I’ve […]
5 Lessons Small Business Owners Should Learn From the Pandemic Read More »
With the madness going on in the world right now over COVID-19, every business is looking to jump into digital marketing. Many of you are way behind the curve while some of you haven’t previously had any digital footprint. So where do you begin? There is a lot of advice out there, good and bad,
By Alex M H Smith Generally speaking, what’s bad for our competitors is good for us. Any slip by them—any scandal, piece of mismanagement, or boardroom turmoil—we’ll tend to welcome with glee, seeing it as an opportunity to take a few slivers of precious market share from them before the dust settles. All sounds pretty
The Benefits of Helping Your Business Competition—Yes, Really Read More »
By Marie Rosecrans Black Friday, Cyber Monday, Giving Tuesday . . . sometimes it’s hard to keep up with all the shopping “holidays.” But I always make it a point to celebrate Small Business Saturday. Falling just two days after Thanksgiving, it reminds consumers to support the small companies around their neighborhoods, cities, and states.
4 Ways to Get the Most Out of Small Business Saturday Read More »
I’ve become addicted to the show Penn & Teller: Fool Us, a reality TV contest where magicians perform magic tricks in front of legendary magician-comedian duo Penn and Teller, and see if they can fool them. Those guys have been performing magic for nearly 50 years, and they know just about all the techniques in
3 Surprising Sales Lessons From Magicians Penn & Teller Read More »
Do you ever wonder if you’re the right fit for a sales career? While every company may have its own sales culture, within cultures there’s a certain type of person who is a fit for sales. Consider what it takes to be successful in sales if you’re already embarking on your sales career or if
You’re heading into the home stretch of your sales year, nearing the end of the third quarter, and soon will be starting Q4. What can you do to get some quick sales now? Here are a few sales strategies to help you finish the year strong and meet your sales goals. Sell differently to speed
3 Easy Ways to Boost Sales and Finish the Year Strong Read More »
Confidence and technique are two key elements of an effective investor or client pitch. If you don’t have confidence, you may come across as unsure about what you’re offering; if your technique is bad, you may come across as someone people won’t want to work with, or the message about what you’re offering and its
14 Ways to Improve Your Product Pitch to Clients and Investors Read More »
If you want to ensure new customers are able to find your business, then you need to know how to optimize your business for voice search, which is becoming one of the most popular ways of searching. Voice search isn’t quite taking over the search world yet—but it’s getting closer. Last year, more than half
How to Optimize Your Small Business Website for Voice Search Read More »
Sometimes your sales calls turn out differently than you’d like and you want a do-over. But you can’t do your sales calls over. Here are a few ideas to make your sales calls turn out the way you want them to, and how to make the sale. Be a great listener Do you think the
Secret to Smarter Selling: Use Your Brain More and Your Mouth Less Read More »
