Sales & Marketing

3 Ways Nudge Marketing Can Increase Conversions in E-Commerce Businesses

behavioral email marketing, E-commerce & Social Media, ecommerce, exit intent, Internet, nudge marketing, on-site notifications, Online Business, Sales & Marketing, SEO BLOG / Good To SEO

By Shivangi Sharma Though consumers today are empowered like never before to make practical buying decisions, their choices are not always rational. To a large extent, purchase decisions are influenced by subconscious factors and certain psychological triggers. Consider this: You walk into a showroom full of mirrors. You can’t help but look at yourself. You […]

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The Importance of Strong Sales Leadership in Nonprofit Businesses

nonprofit sales, Sales, Sales & Marketing, SEO BLOG / Good To SEO

There’s a lot of selling going on at nonprofits, and it’s going on despite the fact that the idea of selling is horrifying to some people who work in the nonprofit world. However, a nonprofit needs to be selling if it expects to continually bring in new volunteers and donors to grow. And this is

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Small Businesses: 6 Digital Marketing Strategies to a Successful Holiday Season

Advertising, digital, E-commerce & Social Media, ecommerce, holiday, Internet, Marketing, retail, Sales & Marketing, SEO BLOG, SMB / Good To SEO

By Dan Pratt Sigh. It’s that time of year again. The abundance of Christmas items starting to line store shelves can only mean one thing: The holidays are sneaking up on us. For many businesses, the holiday season represents an insanely busy time of year. So busy, in fact, that the National Retail Federation (NRF) reports

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How to Sell Value Over Price: The Secret to Successful Value-Based Selling

Sales, Sales & Marketing, SEO BLOG, value selling, value-based selling / Good To SEO

I’ve got some good news and some bad news. The good news is that you can charge more for your products or services when you deliver value; the bad news is that it’s going to take work. Selling value starts with the sales process I’ve got more bad news for you. Some people are under

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How to Market Your Business With Online Video (It’s Easier Than You Think)

Advertising & PR, Arts, Content marketing, Entertainment, Media, Sales & Marketing, SEO BLOG, Video Marketing, Vidyard, wibbitz / Good To SEO

Does the idea of marketing with online video intimidate you? If so, you’d better get over your fears. Online video isn’t going away anytime soon—and whether you sell to consumers or other businesses, there’s good reason to incorporate it into your business’s marketing efforts. Not only is online video popular, it’s also influential. According to

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The Key to Scaling Your Business? Be Sure You Understand Customer Lifetime Value

Sales, Sales & Marketing, SEO BLOG / Good To SEO

Businesses looking to find their footing are often obsessed with metrics. However, not all metrics are created equal for those hoping to survive over the long haul. The difference between businesses that fail and those that scale? Understanding what their customers are worth by the numbers. It doesn’t matter what kind of business you want to start.

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Overcoming Sales Challenges This Year

leads, Sales, Sales & Marketing, SEO BLOG / Good To SEO

Selling is always a challenge, but this year, it seems like we have even more to worry about: competitors increasingly offer lower-cost alternatives, finding true value propositions in crowded spaces is a struggle, and learning how to elude the gatekeepers that block you from decision makers hasn’t gotten easier. Then you’ve to waste time making

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How to Create a Customer-First Company

Customer Satisfaction, customer service, marketing sherpa, Sales & Marketing, SEO BLOG / Good To SEO

What’s the deciding factor between whether your business has satisfied or unsatisfied customers? In many cases, it’s customer-first marketing, reports the MarketingSherpa Customer Satisfaction Research Study. The poll of over 2,400 customers aged 18 to 81 and up says a “customer-first” approach is a big factor in customer satisfaction. Customer-first marketing means more than just

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2 Simple But Effective Strategies to Ramp Up Your Selling

improve selling, Sales, Sales & Marketing, SEO BLOG / Good To SEO

You will not succeed in sales if you believe a time will come in your career when you can stop learning. The best salespeople are always looking for new ideas on how to become better at selling. I used to say that too many salespeople don’t read enough about how to improve their selling skills and

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What’s the Best Way to Get Customer Referrals for Your Business?

Advertising, customer referrals, customer service, Marketing & PR, Sales & Marketing, SEO BLOG / Good To SEO

People like to do business with people they trust—and that’s why referrals from satisfied customers have always been such a powerful way of growing your business. Customer referrals can work for all types of businesses. Whether you have an accounting firm, a bakery, or a landscaping company, asking your customers to spread the word so

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