One of the rites of passage of childhood in many cities is the beloved ice cream truck! In many neighborhoods and city parks, kids come running when they hear an ice cream truck’s familiar tunes. The ice cream truck is an inevitable part of summer, but there’s also a careful sales strategy behind it—and other […]
4 Flavors of Sales Lessons From the Ice Cream Truck Read More »
Networking is a great way to gain new clients and contacts. You can create beneficial business relationships that help you learn, grow, and succeed. As a small business owner, you need to know how to grow your network. 7 small business networking tips Building a strong small business network is crucial for a successful company.
How to Network as a Small Business Owner Read More »
Does your small business use online marketing tactics to generate B2B leads? With so many ways to attract leads online, sometimes it’s hard to know what to focus on. A recent study, 2017 State of B2B Digital Marketing, has some insights into what digital marketing tactics are worth your time and effort. Social media, email
These Are the Digital Marketing Tactics That Will Get You Those Valuable B2B Leads Read More »
You may be wondering if you’re new to sales if the goings on at the White House is what you can expect in business. Anthony Scaramucci and what he said in his recent interview with The New Yorker comes to mind. You might find yourself working in a toxic environment and trying to meet your sales
What You Can Learn From Anthony Scaramucci’s (Brief) Tenure in the White House Read More »
What is a landing page? A landing page at its most basic is any web page that a person can visit or “land” on when navigating the internet. They are stand-alone pages, distinct from your main website, that are developed for the purpose of advertising, and with a goal to generate conversions and leads. Since landing pages are
3 Reasons Why Landing Pages Are Important for a PPC Campaign Read More »
Think back to a recent sales meeting when you were discussing the sales progress of your prospects. You may have reported that one of your deals was going to close soon. Whether the sale is going to close or not, and whether it will happen soon depends on a lot of variables, and one of the
Is Selling Really as Easy as 1-2-3? Understanding the Three Stages of Selling Read More »
I often see sales professionals who make their selling much harder than it needs to be. One way to help make selling easier is to ask good questions. The following are questions that I have found will produce better sales meetings and ultimately better sales. 1. “And why is that?” or “Why do you say
3 Great Sales Questions to Help You Sell More Read More »
I recently posted on AllBusiness about how adopting digital tools can help your business thrive. Apparently, more businesses are going beyond the basics in their digital marketing efforts. The majority of local businesses in a recent survey say they’re investing more in digital marketing, moving more of their marketing efforts online, and turning to more
Local Small Businesses Get Smart About Digital Marketing Read More »
In my consulting practice, one common complaint I often hear is “I don’t get leads from my website.” Many clients come to me thinking that generating leads from their website is a pipe dream. According to HubSpot, in 2016 65% of marketers say generating traffic and leads is their top challenge. However, there are numerous
How to Generate Leads With Your B2B Website Read More »
There are some salespeople who think their selling starts when they arrive at their prospect’s or customer’s office—these people aren’t very good salespeople. To be successful at selling requires preparation which will increase your odds of making the sale. Here’s how to prepare for your next sales call. Who am I meeting with and selling
How to Prepare for Your Next Sales Call Read More »
