Entrepreneurs are constantly making deals, so learning how to negotiate becomes an essential skill to master. But when you’re at the bargaining table, it sometimes can be difficult to strike the right balance and arrive at a healthy compromise with a client or partner. To learn how to become a successful negotiator, we asked a […]
15 Proven Ways to Improve Your Business Negotiation Skills Read More »
There’s always a hot buzzword in marketing, and right now it’s the term “sales enablement.” Gartner defines sales enablement as “the activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects.” While every marketer has a slightly different definition of what it is, to me, it generally means providing
What Is Sales Enablement and Why Does It Matter? 3 Experts Weigh In Read More »
Being a small business owner is supposed to be freeing and rewarding. You’re supposed to be able to set your own hours, take vacations when and where you want to, and spend more time with family and friends. But oftentimes, small business owners find that the exact opposite is true. Could automation solve this disconnect?
5 Incredibly Simple Ways to Automate Your Small Business Read More »
Is your dream to sell your product to Walmart? Small business owners everywhere dream of getting their products on the shelves at Walmart—and thanks to Walmart’s commitment to American-made products, that dream can become a reality. Back in 2013, Walmart pledged that by 2023, it would purchase approximately $250 billion in products supporting the creation
How to Successfully Sell Your Product to Walmart Read More »
By Allison Bowlus Whether you are a freelance photographer, own a hardware store, or have another type of small business, a great website is essential for your company’s success. As a webmaster who has worked on building or marketing over 100 small business websites, I know what it takes to create great and engaging business
10 Key Steps for Building a Great Small Business Website Read More »
As more and more information appears in search results—from snippets that answer searchers’ questions to maps and how-to videos—it may seem as if the humble business website is just an afterthought. When prospective customers can get directions to your store from opening a map, click to call your business directly from search results, or see
“Hello, Operator? I’d like to make a collect person-to-person call…” With the advent of virtually universal cellphone ownership and so many means of digital communication, I think that’s a phrase that today is only heard in old movies. (A similar situation is depicted in the funny “Bob Wehadababyitsaboy” Geico commercial.) Yet I believe on closer inspection,
Powerful Marketing Strategies to Reach B2B Customers Read More »
It’s never been easy to sell to B2B buyers. Today, however, there are new challenges making it even more difficult. The number of people involved in B2B purchasing is rising, the B2B sales cycle is lengthening, and expectations for salespeople are increasing, just to name a few. I checked in with Demand Gen Report’s latest
The thing about marketing trends, particularly for B2B marketers, is that they change frequently. If you don’t stay on top of them, you risk missing out on serious potential for revenue growth and customer acquisition. So what’s hot these days? What do you need to pay attention to and learn how to embrace? Recently, I
5 of the Hottest Trends in Marketing Right Now, According to Industry Experts Read More »
By Steve Garland Our inboxes are full of emails, and most of those emails are full of crap. When prospects receive a cold email their first instinct is to either ignore it or delete it. Or flag it as spam. Getting flagged is bad. If too many prospects flag your emails as spam, at some point,
How to Write Better Sales Emails (And Never Be Marked as Spam) Read More »
