A key part of the marketing process is getting the word out about your brand, and your best brand advocate is your staff. What’s the best way to encourage employees to talk up your company? To find out, we asked members of YEC this question: Q. Getting employees to help with company branding can be a huge boost […]
Simple Tips on Transforming Employees Into Powerful Brand Advocates Read More »
Critics of Senator Amy Klobuchar have been questioning her tough management style. Her response? “I have kept expectations for myself that are very high. I’ve asked my staff to meet those same expectations.” I do think that good sales managers should have high expectations of themselves and their staff. However, what that looks like in
Are You a Tough Manager or an Abusive Manager? Read More »
Customers’ expectations for service continue to rise, and the quality of your customer service can make or break your business, according to the Gladly 2018 Customer Service Expectations Survey. Here’s what this survey of nearly 1,000 U.S. adults found and what you can learn from it. Consumers value great service 54% make purchasing decisions based
Customer Service Expectations Are Rising—Is Your Business Keeping Up? Read More »
Service-based businesses have their own ways of operating, and therefore their own unique methods for growth and development. Entrepreneurs who run service companies need to understand these methods in order to succeed; however, since every business is different, it can be difficult to determine which method will work best for a certain type of company.
7 Ways to Grow a Service-Based Business Read More »
Trade shows offer the perfect venue for meeting new customers, networking with industry peers, and making new contacts who can help your company grow. But there’s usually a lot of hustle and bustle going on at a show, so it’s important that you have a strategy in place to ensure you make the most of
6 Easy Ways to Maximize Your Time at a Trade Show Read More »
Is social media marketing working for your small business? If you aren’t sure whether it is really worth all the effort, you’re not alone. According to a recent survey reported in LSA Insider, small and midsize business owners expressed concern about the ROI of social media marketing, while at the same time recognizing its importance.
Social Media Marketing: 7 Steps to Make It Work for Your Business Read More »
Do you keep a finger on the pulse of your local economy? If your business depends on a local customer base, it’s important to stay in tune with what your target market is thinking, doing, and spending. In other words, what’s the local economic outlook? Start with national measures of the U.S. economy—these can give
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Controversy is a great attention grabber, since it can be easier to get media coverage with a provocative topic, but to actually market and sell a highly-debated product is another matter entirely. If you’re faced with selling and marketing a controversial product or service, consider these tips to get your product in front of your
How to Successfully Market and Sell a Controversial Product Read More »
By Adela Belin Today, every brand has its own customer loyalty program. Whether you are a retailer or restaurateur, it has become imperative to have a loyalty program to reward and retain customers. However, having a loyalty program should be more than a tick-box exercise. Your loyal customers need to derive value from it and
Is Your Business Making These 6 Customer Loyalty Program Mistakes? Read More »
At face value, the power of one customer seems rather insignificant. After all, one customer making a single transaction certainly will not make the difference between the success and failure of a small business. On the other hand, can one transaction truly make a difference? The success factor One transaction with a company, regardless of
What Is the Power of One Customer? Read More »
