Sales & Marketing

How Local Marketing Can Transform Your Small Business

Sales & Marketing, Search Engine Marketing /

In partnership with Simply Business 3rd in a series of articles exploring how to make 2019 your business’s best year yet. By Rieva Lesonsky Many small businesses are dependent on local customers to survive—retailers, restaurant owners, accountants, contractors, remodelers, home services providers, among many others. For these business owners, marketing has become a little more complicated. In […]

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Can Your Small Business Benefit From Seasonal Packaging?

Coke, Hershey, holiday, Johnnie Walker, packaging, retail, Sales & Marketing, seasonal /

By Katie Shabi It’s that time of year. Since October the shelves at the grocery store have been stocked with food, drinks, and household items covered in packaging featuring the colors and themes of the season. Special seasonal packaging has become an important part of the holiday season for big brands over the last few

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Get Found Online With These 3 SEO Tactics

Bing, Citysearch, Google Maps, local search association, local.com, merchant circle, Moz, Sales & Marketing, Search Engine Journal, Search Engine Optimization, search engine watch, SEO, Superpages, Yelp /

If you want to get found online (and get customers to buy from you), then you’ve got to pay attention to search engine optimization. SEO is more important than ever for getting found online—and getting customers to buy from your business. And that’s because online search has become the top way people find local businesses.

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How to Become a Professional Speaker: Tips on Getting Started

authority, Public Speaking, Sales & Marketing, speaking, Your Career /

By Adam Witty Speaking in front of a targeted audience of peers and potential customers is one of the most powerful tactics in creating and building your authority, establishing your brand, and securing your place in the market. But as successful as you are in your business, unless you’re on the speaking circuit A-list, you

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5 Signs It’s Time for a Website Redesign

E-commerce & Social Media, Internet, Sales & Marketing /

By Leighton Burley Modern, beautiful web design is integral to the success of your digital marketing strategy. A well-designed website can showcase your brand and elevate your business above of your competition, while an outdated or poorly-designed site can inhibit the growth of your company. Your website is where prospective clients make first impressions about

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How to Tackle Lead Generation: Tips From Top Agency Marketers

Advertising, lead generation, Marketing & PR, Marketing Agencies, Sales & Marketing /

By Sarah Aboulhosn Marketers are busier than ever. Every new season brings new trends and projections for what channels, platforms, and mediums will produce the highest conversions and be the next big thing in lead generation. As the means for generating leads changes, the conversion process is also changing. This is causing companies, and most

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13 Ways to Design an Effective Landing Page

call-to-action, E-commerce & Social Media, Internet, Landing Pages, Sales & Marketing, YEC, Young Entrepreneur Council /

Whether it’s an informational page about your product or a career section for prospective employees, a good landing page has the potential to generate a lot of growth for your business. In order to do that, though, it must have a clear, concise message and a compelling call to action that encourages visitors to take

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4 Things Every Business Must Know About Generation Z

Gen Z, generation z, Generation Z: Unique and Powerful, Marketing, MNI, Sales & Marketing /

Move over, millennials: Generation Z is taking center stage. Born between 1995 and 2012, Generation Z makes up one-fourth of the U.S. population, or nearly 73 million people. By 2020 (that’s less than 18 months away), Generation Z will account for 40% of all U.S. consumers. Are you ready to market to these important customers?

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Does Your Company Really Need a Business Website?

clutch, E-commerce & Social Media, Internet, Marketing, Sales & Marketing /

More and more small businesses are coming around to understanding how important a business website is. Almost two-thirds (64%) of small business owners in the 2018 Small Business Survey from Clutch say they have a company website. Of those, 81% have a mobile-friendly site, and 94% will have a mobile-friendly site by the end of

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