By Shannon Montoya Google no longer permits users to post anonymous reviews on the Google My Business platform. The move also applies to previously posted anonymous reviews. Although the rule of “Let the buyer beware” always applies online, scraping reviews from “A Google User” across Google My Business is good for customers who want to […]
Google Ditches Anonymous Reviews—How Your Business Can Benefit Read More »
By Gabriel Kramer It’s been seven years since I started selling online courses for the construction inspection industry. My online education site has been fortunate enough to see 60% growth every year. Like any other online business, though, we’ve made mistakes. The mistakes didn’t cripple us; we learned from them and used them to improve
If you sell to other businesses, you know how challenging it can be to get the attention of today’s B2B buyers. It’s not going to get easier anytime soon. According to a Demand Gen Report survey of B2B buyers, more than half of B2B companies use buying committees or buying groups to review potential purchases.
The Best Ways to Connect With B2B Buyers Read More »
Will Robinson from the old science fiction television show Lost in Space always knew when there was trouble headed his way because the Robot would alert him and announce frantically, “Danger, danger, Will Robinson!” Wouldn’t it be nice to have someone around to tell you when your sales were in danger? The good news is that
Danger, Will Robinson: Here’s How to Know When You’re in Sales Trouble Read More »
By Greg McBeth Many sales managers learned their craft before the e-commerce boom. Back then, a sales journey was a series of interactions between a sales rep and a prospective buyer—no more, no less. All a manager had to do to tighten their sales cycle was to instruct their reps to add or cut interactions
To Optimize Your Sales Cycle, Treat It Like a Buying Cycle Read More »
Last weekend I went to the local shopping mall with my family. Along with the usual food court and kids’ play area and places to buy jeans, this mall has recently started offering massage services. There is a small area where a team of massage therapists are offering chair massages, right in the middle of
4 Sales Lessons From the Mall Massage Therapist Read More »
Marketing automation is here, and has made its way into every business and every industry. Using an automation system can help make mundane tasks more manageable and increases your business’s efficiency in the process. No longer will you be a slave to social media or email blasts, as marketing automation can create those posts in
8 Ways Marketing Automation Makes Your Business an Efficiency Powerhouse Read More »
Your business’s story can entice people to buy from you. Storytelling can draw customers in, hook them, and make them empathize with you. A good story can make people trust your business and build brand awareness. You therefore need to know how to tell your business’s story effectively. At my business, Patriot Software, our story
Once Upon a Brand: Learning the Art of Business Storytelling Read More »
Is there a silver lining to customer complaints? Yes, there is—in fact, smart business owners consider customer complaints solid gold. In this post, I’ll explain why customer complaints matter, what you can learn from customer complaints, and how to make the most of them to improve your business. Why customer complaints matter Businesses of all
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Much has been written about the advantages of selling to a niche market. However, the attribute that makes niche markets profitable is also the thing that causes headaches in the long run. The beauty of niche marketing is that when you target a smaller, specialized group of consumers, you can enjoy healthy profit margins. However,
4 Strategies to Expand Your Business Reach Beyond Your Niche Market Read More »
