If you’re a business coach, you probably make the lion’s share of your money from one-on-one or team coaching. And while that’s a hugely rewarding way to make money, it can also be precarious. You need to be constantly finding new clients to ensure that your revenue stream doesn’t dry up. And if you’re doing […]
6 Powerful Ways to Diversify Your Income as a Business Coach Read More »
How does your business’s social media use measure up? Last month, I shared some interesting updates about how American consumers are using social media. But how are small businesses using social media? MarketingProfs recently reported on a new survey by Clutch that has the latest insights. Here’s what you should know. The majority of small
The way I see it, for an online marketing campaign to be successful, there are two main components you need to master: making your business more visible in order to get more traffic, then converting that traffic into leads with the right landing page or offer. But web leads don’t translate to instant revenue; instead,
Having Trouble Closing Web Leads? Here Are 7 Steps to Take Read More »
Here’s a mind-blowing stat: According to the latest ratings data from Nielsen, AM/FM radio reaches more people each week than any other medium in the U.S., including TV, smartphone videos, streaming radio, and podcasts. Overall, some 228.5 million consumers tune in to AM/FM radio at least once a week—more than the 203.8 million who use
By Aladin El Hedri If you’re an SMB, you might not have the massive budget and manpower needed to scale your business quickly. But what you do have is entrepreneurial spirit and the ability to pair up with cross-promotional partners who can instantly connect you with a new audience of potential customers. Partnering with the
4 Steps to Finding Your Perfect Cross-Promotional Marketing Partner Read More »
If you’re a small business owner, online reviews can be a blessing or a curse. They’re great when you’ve got enough reviews—and if they’re positive. But things can change fast. Just one negative review can cost a business up to 30 customers. Managing all the reviews for your business can get cumbersome, too. There are
How to Effectively Manage Your Company’s Online Reviews Read More »
Facebook has been in hot water recently as a result of the Cambridge Analytica data scandal, where it was revealed that millions of Facebook users had their personal data shared without their knowledge or consent because of an app that one of their Facebook friends had accessed. The Facebook data scandal and the company’s response,
Lead Generation Lessons From the Facebook Data Scandal Read More »
Do you want to know how to easily improve your sales results? Why not consider changing the way you prepare for sales calls? There are a few things you can do that will not only lessen the stress before your next meeting, but will also help you to be more successful, too. Who’s in charge?
Customization is trending right now in marketing, and it’s not just for B2C. B2B marketers, too, are tossing out “one-size-fits-all” marketing approaches in favor of something a little more personal. One approach that takes the target into consideration, rather than applying the same strategies for every lead, is account-based marketing (ABM). Let’s look at what it
How Account-Based Marketing (ABM) Can Significantly Grow Your Business Revenue Read More »
By Prianka Dhir I know what you’re thinking—trade shows?! How old school. With endless rows of booths, stacks of pamphlets, and thousands of people crowding the aisles, trade shows don’t exactly have a reputation for being trendy. Despite not being the most enticing form of marketing these days, the trade show industry is expected to
5 Reasons Why Startups Should Never Ignore Trade Shows Read More »
