What’s the latest on your customers’ social media habits? The Pew Research Center recently released the results of its latest study on US social network use. Here are some of the trends you need to know to make your social marketing a success. What’s the most popular social media network? You might be surprised. Although […]
I talk to so many business owners who still don’t understand the importance of investing time and energy into marketing. I wish I could wave a magic wand and have every one of them really “get” the power of marketing. Marketing is your business’s engine for growth. And if you think of marketing as a
I just finished working with the wonderful people at the New York Press Association. Yes, people still do read newspapers—a lot of people do. Facebook isn’t the source of news for everyone! When I work with a group, I often hear different ideas from the participants about selling. In this case, one participant wanted to
Sales Is Not a Numbers Game—It’s a Prospecting Game Read More »
Agile is the prevailing trend in software development, and its philosophy is simple: Keep things loose and remain flexible as the nature and requirements of the project evolve. Rather than collecting detailed project specs at the beginning of an initiative and developing exactly what the specs require, developers are starting out with a framework or
The Secret to Better Content Marketing Comes From the World of Software Development Read More »
Since January, I’ve been hooked on 30-day exercise challenges. I’ve done yoga. Situps. Pushups. Now I’m working on planks. The benefit is that I can see a difference in my body. None of the daily challenges take that long, but they have a positive cumulative effect. I started wondering: what would a 30-day challenge look
Take the 30-Day Micropreneur Challenge to Bring Your Small Business to the Next Level Read More »
By Andy Shearer When I speak to crowds about authority marketing—the proven practice of strategically and intentionally establishing yourself as an expert in your field in order to grow your business—one area I focus on is how to create and secure publicity and media. Generally what I hear from many people—especially law firms, dental offices and
7 Ways to Get (Mostly) Free Publicity for Your Business Read More »
Spring is here and another baseball season is underway! Baseball is known as America’s national pastime because there’s something uniquely American about it—it’s a game of teamwork, discipline, attention to detail, and perseverance in the face of failure. In the same way, baseball is a lot like sales! And if you’re trying to build a
Why Building a Great Sales Team Is Like Building a Winning Baseball Roster Read More »
How do you know what needs to be changed in your sales process when things aren’t turning out the way you want? If you have a sales mentor, they can offer you some guidance. But, if you don’t have a mentor, you’ll need to figure out on your own how to get back on track. If you think
3 Ways Salespeople Can Get Their Selling Back on Track Read More »
Perhaps you keep hearing about this marketing automation thing, and how much of a lifesaver it can be for small businesses? You’re curious but skeptical. Can marketing automation really be that great? I may be a little biased on the subject since I help firms incorporate automation software into their existing sales and marketing processes,
How Marketing Automation Can Make Your Business Smarter (and Richer) Read More »
Are your contacts moving with the times, or are they just floating around aimlessly in your marketing database? If you haven’t created an email automation funnel, you probably fall into the latter—and that means you’re losing out on some huge opportunities to engage and nurture your existing customers. Why do you need an email automation
Boost Business Revenue With an Email Automation Funnel Read More »
