Many people think that the fastest way to grow a profitable business is to bring in sales reps early in the process to start closing deals and getting customers. For this reason, a lot of startups jump the gun on building a sales team, which can be a costly mistake. I know, because I’ve made […]
When Does It Make Sense to Hire Sales Reps for Your Business? Read More »
Once upon a time (1898, to be exact) in an ad agency in Philadelphia, an impressively mustachioed ad man named Elias St. Elmo Lewis pioneered the modern-day marketing funnel. The concept itself was quite straightforward: in order to make a sale, you must first gain the customer’s attention, then their interest, and finally, their desire. This would
The Account-Based Marketing (ABM) Mega Guide Read More »
Nowadays, B2B marketers have to overcome numerous challenges in their day-to-day activities. Various technological innovations at their disposal can help them a lot in doing so, but they have also raised the bar. And it’s no wonder – being equipped with tools and data that unveil every little detail about their market, their customers and
How Intent Data Can Improve Your B2B Marketing Read More »
Content marketing is an integral facet to acquiring new customers, and by providing relevant, original content that answers the common questions your customers and prospects are asking, you can win the hearts and minds of those interested in your company. These days, salespeople and marketers are getting more in alignment with each other than ever
3 Content Marketing Efforts to Power Your Customer Acquisition Strategy Read More »
Spring is here and another baseball season is underway! Baseball is known as America’s national pastime because there’s something uniquely American about it—it’s a game of teamwork, discipline, attention to detail, and perseverance in the face of failure. In the same way, baseball is a lot like sales! And if you’re trying to build a
Why Building a Great Sales Team Is Like Building a Winning Baseball Roster Read More »
