At some point during your sales career, you may have heard some weird ideas about what you need to do to sell more. Over the years I certainly have heard a few. Here I’m going to share one sales idea that seems stupid to me and what I would do instead. Stupid sales idea A […]
Don’t Waste Your Time on This Stupid Selling Tactic Read More »
Is your business ready for Black Friday? Your shelves may be stocked, but savvy marketing for the holiday shopping season starts long before that day of shoving and spending. Retailers, both online and off, rely on holiday sales numbers to fund their business through the rest of the year. So it’s critical that companies implement
Creating Your Black Friday Attack Plan Read More »
Sales teams need tools, resources, and knowledge if they are to perform well – and that’s what sales enablement is, in effect How do you create a sales strategy that works? How do you build a sales team that closes deals on autopilot? There are a lot of factors that contribute to a great sales
Why you need sales enablement to improve your sales Read More »
The Mobile Optimization Initiative from Magento was introduced to help retailers capitalize on the amount of time consumer spend on their mobile devices. Even though more people are making smartphones their primary channel to shop online, converting sales on mobile devices is an ongoing problem. According to Magento, the goal of the Mobile Optimization Initiative
Magento Looking to Help Small Ecommerce Sellers to Convert Sales on Mobile Read More »
Heidi Cohen Interviews Pam Didner New book: Effective Sales Enablement: Achieve sales growth through collaborative sales and marketing Q: What’s your best piece of advice for marketers? A: Understand your audiences! We all have a tendency to jump in and start talking about our products first. But it’s important to understand our target audiences’ challenges and pain
Effective Sales Enablement – Author Interview Read More »
The rise of mainstream artificial intelligence is upon us. Right now, machines and programs are being created that are capable of learning and developing on their own, and they are conquering and advancing how we do nearly everything. From playing video games to writing Olive Garden commercials, AI is showing just how powerful, if a little
The Benefits and Dangers of Having AI Chatbots Interacting With Your Customers Read More »
The video above is a replay of a recent live webinar I hosted with guest Viveka von Rosen. Combined with the text below you should have a pretty good feel for how to use LinkedIn to generate sales conversations. LinkedIn is the oldest social network. Everyone seems to be on it, but no one
How to Use LinkedIn to Generate Sales Conversations Read More »
The 2018 Sales Talent Study from CSO Insights finds a full 84% of sales leaders don’t think they have the team they need to succeed. Even with these obvious talent issues, sales experts aren’t including all the metrics needed to get the best hires. Hiring a Sales Team Seleste Lunsford, Managing Director of CSO Insights,
84% of Sales Leaders Don’t Believe They Have the Team to Succeed Read More »
You probably are aware that people prefer to buy from people they like and trust. And I would bet if you were charming with your customers, they would buy more from you. Here’s what it takes to be charming in business. Charming means it’s not about you Being charming starts with being liked, so how
How to Become More Charming as a Salesperson—And Boost Your Sales Read More »
Marketing Podcast with Pam DidnerPodcast Transcript This week on the Duct Tape Marketing Podcast, I chat with Pam Didner. After almost 20 years in corporate America, where Didner held a variety of senior leadership positions in departments as varied as finance and accounting, supply-chain management, and global marketing strategy, she decided to strike out on
Why Sales and Marketing Need Each Other [Podcast] Read More »
