When you hear the term “blog,” it’s easy to think of the big boom in the early 2000s when everyone my age had their own Blogspot profile where they shared philosophical rambles and badly-written poetry full of teenage angst. Blogging – which is a central part of content marketing – can and should be so […]
The Ultimate Guide to Content Marketing in 2018 Read More »
Getting paid commission for selling products or services can be attractive to many sales representatives, particularly those who are experienced and successful in the art of selling. Offering generous commission-based salaries and incentives can help small businesses attract and retain selling talent. 2018 Average Sales Commission Rates by Industry Here are the top five small
Back to school season is a significant time of year, especially for parents of school-age kids, but it has a certain place in everyone’s memory. Chances are, you can still remember how it felt to go back to school with a new backpack and lunch box and new back to school clothes — the truth
Apply These 4 Simple Techniques to Improve Back to School Sales for Your Small Business Read More »
geralt / Pixabay The most basic question in the sales process is, “why should I buy this?”. The best sales reps have all the answers they need when it comes to answering this question – and any others they encounter. But sales managers should look deeper to find out if the whole sales team uses
Efficient Sales Messaging Through Consistency and Motivation Read More »
Prospecting is difficult. There’s no denying it. In fact, one study revealed that 40% of salespeople said prospecting is the most challenging part of the sales process. Why is it so hard? There are a lot of reasons. It’s hard to capture buyer attention and to stimulate interest and desire. It’s difficult to persuade buyers into
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Amazon is the first place people go to when they shop online. According to BloomReach’s State of Amazon report, customers begin their search on Amazon 2X as frequently as on Google and this number is only going to increase. Eventually your potential customers will start all their searches on Amazon even if you’re not selling a
How to Improve Your Amazon Ads to Increase Sales Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This Marketing Smarts podcast with Mike Volpe, CMO of HubSpot, provides insight on how one might enable and encourage sales and marketing to work together effectively and productively. “You guys are a bunch of clowns who just do arts and
Marketing Smarts: Hubspot’s Mike Volpe on Marketing and Sales : Marketing Podcast Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Shifting one’s focus from getting to giving—and when we say ‘giving’, we mean constantly and consistently providing value to others—is not only a nice way to live life, it’s a very financially profitable way as well.” That, in the words
In an article for Harvard Business Review, Amy Gallo explains that acquiring a new customer is at least five times costlier than retaining an existing one. Yet this (rather self-evident) fact is entirely neglected by nearly 44% of companies. For most business owners, growth seems to be getting more sign-ups from new people, but the
4 Bullet-Proof Ways to Increase Customer Retention (and Increase Sales!) Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Most companies are either under-qualifying or over-qualifying leads,” PointClear‘s Dan McDade told me during this week’s episode of the Marketing Smarts podcast (you can listen to it above). On the under-qualification front, the culprit tends to be the “cost-per-lead” mentality.
