Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The final stop of the MarketingProfs Smart Marketers Tour was Boston, MA (well, technically, Lincoln, MA) on July 10. We held the event at the beautiful deCordova Museum, and it was our best-attended (though the show we did in Minneapolis […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Has your organization ever created buyer personas? If so, were they ever used? Was creating personas a valuable exercise that improved the effectiveness of your marketing? Or did it feel perfunctory, like something you did simply to check off a
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! I had a chance to speak with Rick Jensen, senior vice–president and chief sales and marketing officer at Constant Contact, when we brought Marketing Smarts to Boston and recorded the show before a live audience at the Old South Meeting
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! Well, to be fair, she didn’t quite put it that
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Most people,” says best-selling author (and this week’s guest on Marketing Smarts) Daniel Pink, “(a) don’t think of themselves in sales, and (b) don’t want to think of themselves in sales.” Indeed, when Dan commissioned a study asking people what
Every seasoned sales professional is aware of the dreaded summer sales slump. Though everyone loves the warmer weather, vacations, and time off from school, sales professionals know this makes the world of commerce far less predictable. But instead of letting the summer slowdown affect your company’s sales, try these tips to keep your sales sizzling
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Buyer personas don’t work if you make stuff up,” Adele Revella told me during this week’s episode of Marketing Smarts. “They work if you listen to customers first.” That the creation and use of robust buyer personas can play an
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Why do you measure your marketing efforts? That might seem like a silly question nowadays. In the face of continuing skepticism coming down from the C-Suite regarding marketing spend and what companies are getting out of it, most marketers would
You’ve probably heard that people buy from people they like. And in business, people promote the people they like, too. You may not be thinking about what you can do to be liked to advance your career; however, you need to have a career strategy, whether you have ambitions to move into sales management or
The Best Way to Grow Your Sales Career (Hint: Don’t Be a Jerk) Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Michael Weiss, managing director at figure18, was the kick-off speaker for MarketingProfs University’s Presentations Unleashed course (which is still available on demand, if you are interested). As you might expect from someone charged with that role (kicking off a course
