The way I see it, for an online marketing campaign to be successful, there are two main components you need to master: making your business more visible in order to get more traffic, then converting that traffic into leads with the right landing page or offer. But web leads don’t translate to instant revenue; instead, […]
Having Trouble Closing Web Leads? Here Are 7 Steps to Take Read More »
Picture this. You’re on the phone with a prospect and your sales pitch is going smoothly. They’re responding positively to everything you say and you think you have this sale locked down. Then comes the dreaded objection. They don’t agree with your pricing, your features, or they just simply don’t have the ability to implement
15 Sales Objections Your Small Business Will Face and How to Handle Them Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Nancy Duarte is an expert in presentation design and a principal of Duarte Design, where she has served as CEO for more than two decades. Nancy speaks to audiences around the world about how to increase the impact of their
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Corey Sommers is the senior vice-president of whiteboard strategy at Corporate Visions. He is also the co-founder of WhiteboardSelling, where he was chief marketing officer. I invited Corey to Marketing Smarts to discuss the book he co-wrote with David Jenkins,
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Michael Houlihan and Bonnie Harvey started Barefoot Wine in a laundry room and grew it into one of the top wine brands in the United States. I invited them to Marketing Smarts to talk about how their approach to selling
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Tom Martin is an internationally recognized speaker, an active blogger at ConverseDigital.com, and a regular contributor to Ad Age’s Small Agency Diary. Tom founded Converse Digital in 2010 after a 20-year career in the advertising agency business to help companies
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Josiane Feigon is a 20-year veteran of the sales industry and the founder of TeleSmart Communications. She is recognized as a Top 25 Most Influential Inside Sales Professionals and as one of the world’s leading experts on inside sales team
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Glenn Gow, is founder of Silicon Valley-based marketing firm Crimson Marketing. He is an expert in marketing strategy for tech companies and author of Revenue and the CMO. Follow his insights on tech marketing at the Crimson Technology Marketing Blog.
People are born great at sales with an built-in knack of knowing how to sell, sell, sell, right? Wrong! With the right advice, a can-do, proactive attitude, some quality training and experience on the job, you can fine-tune your selling skills and master the art of being a compelling, credible and successful salesperson. And this
10 Traits to Make You Better at Sales in your Small Business Read More »
Stray_Pic / Pixabay There is nothing quite like watching a long and challenging project coming to successful fruition. For those who have big goals, they wish to accomplish in their life, achieving those goals doesn’t happen as the result of completing a singular action or task. Rather, goal achievement is the result of successive hours
How Storytelling Can Lead to Greater Alignment of Sales & Marketing Teams Read More »
