Sales

How to Turn Instagram Followers into Customers with Ephemeral Content

Let’s be honest: we all crave sales. No matter what your business is, you want to stay one step ahead of your competitors and boost sales. But the days when you could simply launch an advertising campaign to attract new customers are long gone. Traditional online advertising doesn’t work anymore: according to HubSpot, 64% of people who […]

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Social Selling and the Modern Buyer: Jill Rowley Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jill Rowley is a social-selling advocate, a speaker, and a trainer. She worked as one of the top sales reps at Eloqua for 13 years, and companies from Salesforce.com to Oracle have enlisted Jill to help transform their lead management

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The Digital Crown: Author Ahava Leibtag Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Ahava Leibtag, president and owner of Aha Media Group, LLC, a content marketing consultancy, has a well earned reputation for expertise in content strategy. She formerly worked as a communications strategist for a government agency. I invited Ahava to Marketing

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Presentations: ‘Show and Tell’ Author Dan Roam Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Dan Roam is the founder and president of Digital Roam Inc., a management-consulting firm that uses visual thinking to solve complex problems for clients, including Google, Boeing, eBay, Microsoft, Wall-Mart, and Wells Fargo. He’s also the author of international bestseller

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The New Rules of Sales and Service: David Meerman Scott Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! David Meerman Scott is a sought-after marketing strategist, speaker, and author or co-author of 10 books, including three international bestsellers. The New Rules of Marketing & PR, now in its 4th edition, has been translated into 26 languages and it

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Marketing Strategy – The Future of Enterprise Marketing: Sysomos SVP Amber Naslund Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Amber Naslund (@AmberCadabra on Twitter) recently joined Sysomos as SVP of marketing. Previously, she co-founded and served as president at SideraWorks, a social business consultancy, and she was VP of social strategy at Radian6, a social media monitoring and engagement

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Why Your Marketing Doesn’t Work: Tamsen Webster Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Tamsen Webster is SVP of executive communications at Oratium, where she draws from a wide variety of tools and experiences in change management, communications, and marketing to help people and brands create messages that drive business results. She is also

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Social Media – Raising the Roof With B2B Social Media: GAF Roofing on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Emily Videtto, vice-president of shingles and new product development, and Alyssa Hall, director of marketing communications, together host the Facebook page “Style My House” as a way to reach female heads of household for roofing manufacturer GAF, North America’s largest roofing

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Salesforce Service Cloud Essentials Helps Small Businesses Provide Top Notch Support to Customers

Salesforce has followed up the successful release of Sales Cloud Essentials with the new Service Cloud Essentials. The new offering from the leading business CRM platform is a natural, especially for the small businesses it’s built for — where Sales Cloud Essentials helps your sales team get new clients and customers into your company’s funnel,

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