Whether it’s true or not, salespeople have a reputation for always focusing on closing the next deal. Buyers know this, and it’s the reason why only about 3 percent of them actually trust sales representatives. Only politicians and lobbyists have it worse. That doesn’t mean customers avoid sales reps entirely — they simply believe that the reps will never have their […]
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Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Amanda Holmes became CEO of Chet Holmes International at the age of 24. She stepped in after the death of her father, Chet Holmes, author of The Ultimate Sales Machine: Turbocharge Your Business With Relentless Focus on 12 Key Strategies. Since taking
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Peter Isaacson is chief marketing officer at Demandbase, a leading targeting and personalization company for B2B. It offers a subscription-based ad targeting and Web personalization solution that enables marketers to connect campaigns directly to revenue. Peter has more than 25 years
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jill Konrath is the bestselling author of Selling to Big Companies, SNAP Selling, and Agile Selling. She’s also a sought-after speaker at sales conferences and kickoff meetings. Sharing her fresh sales strategies, she helps salespeople to speed up new customer acquisition and
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jon Miller is CEO and co-founder of Engagio, a company that offers account-based marketing for businesses. He’s also a co-founder of marketing automation company Marketo. I invited Jon to Marketing Smarts to talk about account-based marketing (“ABM”) and how it
I just finished working with the wonderful people at the New York Press Association. Yes, people still do read newspapers—a lot of people do. Facebook isn’t the source of news for everyone! When I work with a group, I often hear different ideas from the participants about selling. In this case, one participant wanted to
Sales Is Not a Numbers Game—It’s a Prospecting Game Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Adam Bluemner is managing editor for Find Accounting Software. He writes extensively on accounting, ERP, and business management software. I invited Adam to Marketing Smarts to talk about a case study he wrote on the most effective follow-up strategies for
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Meeting with a prospect at a tradeshow costs an average of $142. Meeting that same prospect at a his or her office costs $259. Social media and online channels have overtaken more traditional face-to-face meetings, but tradeshows can still pay
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Many marketers have a healthy obsession with metrics. We might experiment with channels and tactics, but we’ll dig in and invest a lot of time and effort only if there’s some indication that our audience is responding. And yet we
Today I’m going to talk about how to use a little-known tool called Dux Soup, which is a lead generation tool for LinkedIn, to help you prospect and grow your business in terms of sales and recruiting. Dux Soup is an awesome tool that costs $15 a month. I learned about it from a friend in a
How to Use Dux Soup on LinkedIn to Scale Your Recruiting Efforts Read More »
