Are your contacts moving with the times, or are they just floating around aimlessly in your marketing database? If you haven’t created an email automation funnel, you probably fall into the latter—and that means you’re losing out on some huge opportunities to engage and nurture your existing customers. Why do you need an email automation […]
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I have a friend who just quit her last corporate job. In a matter of two months, she’s managed to have $39,000 of proposals out. She’s also closing sales left and right. While hanging out with her recently, she mentioned how closing sales is easier than she thought it would be. She had no prospects
Remember These 3 Things – Small Business Trends Read More »
Only 53 percent of salespeople made their quota in 2017 according to The Miller Heiman Group and CSO Insights “2017 World-Class Sales Practices Study”. This was across the board regardless of company size, industry and location. But obviously if your small business employees a sales team, you should examine their numbers to see whether they
The launch of Tracking Pages by Shippo is going to allow ecommerce retailers to provide customized tracking notifications for their customers. Post-purchase communication has become a critically important component of ecommerce. Being able to quickly and accurately provide shipping information on purchased items is great customer service and one way of building customer loyalty and repeat
Ask any small business what’s important for growth, and they’re likely to tell you it’s connecting with customers. That’s why, at last fall’s Dreamforce, we launched Sales Cloud Essentials, an easy-to-use, intelligent sales app for small business teams, built on the world’s #1 CRM platform. Salesforce Essentials makes it possible for every small business to
Whether you are promoting your B2B business through paid search, using blog aggregator sites, on social media, or through any other platform, you hope that it’ll give some good results. But how exactly will you know whether or not those efforts are paying off? How will you figure out which efforts are delivering the best
Everything You Need to Know About B2B Performance Metrics Read More »
Salesforce (NYSE: CRM) just announced the release of Essentials providing small businesses for the first time with a variety of apps for what the company calls the number one global CRM platform. Sales Cloud Essentials and Service Cloud Essentials are the first Salesforce Essential apps available. The apps are backed with the power of Salesforce
Having an eCommerce platform for your business means competing with the giant online retailers in the marketplace. While you may not have their resources, you can use similar technologies to make your company efficient and highly visible in a very crowded playing field. And the way to do it is by using artificial intelligence or
10 Ways AI Can Benefit Your Ecommerce Business – Small Business Trends Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Subscription products present challenges different from those of other kinds of goods and services. Of course, all good businesspeople want customers to be happy with their purchase, but subscription-based companies can’t stay viable unless enough customers are sufficiently happy with
Subscription-Product Customer Acquisition and Retention Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! For the first Marketing Smarts podcast of 2018, best-selling sales and marketing author, business consultant, and AdWords expert Perry Marshall joins me to talk about how the 80/20 principle can help you to optimize your marketing efforts and focus on
Applying the ’80/20′ Rule in Marketing and Sales Read More »
