Social selling—where salespeople leverage social networking to connect with the right prospects and forge deeper, more meaningful relationships—has emerged as one of the hottest sales industry trends in recent times. This is mostly thanks to the growth of social media. However, many organizations are finding the process of actually implementing a social selling methodology into […]
Sales is inevitably a major business focus in many industries at the beginning of a new year. Yet while sales may be an important emphasis for any company, this extra attention can be counterproductive if it causes leadership to overlook the importance of customer retention. Acquiring new customers can cost five times as much as keeping the
In a move to manage payment flow and simplify the end-to-end experience for sellers and buyers, eBay has signed an agreement with the leading global payments processor Adyen. By intermediating payments on its Marketplace platform, eBay (NASDAQ: EBAY) intends to improve the customer journey. PayPal, which has been in partnership with eBay for 15 years,
As a small business owner, you have to constantly be selling. It’s not just about selling products to customers, either. You have to sell investors on your company, sell new employees on jobs with your business and sell ideas to clients. Michelle Weinstein, a.k.a. The Pitch Queen, is well aware of the importance of selling.
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Zoho’s CRM Blueprint maps out a sales process designed to help businesses streamline and improve sales activities. Blueprint, Zoho’s newest CRM feature, is aimed at efficiently aligning sales processes with CRM. Blueprint is also designed to ensure sales teams follow through with the streamlined process. Efficient and effective Customer Relationship Management (CRM) is important for
Zoho CRM Blueprint Maps Out Process for Your Sales Team Read More »
Which side are you on? What do you think? In business, as in politics, having a clear point of view is one of the best ways to demonstrate authenticity from a branding standpoint. Think about Patagonia, Ben & Jerry’s, or Toms Shoes. They’ve made their values crystal clear and it’s only increased their popularity. Having
The Formula for Marketing Success Requires 1 Thing Most Businesses Won’t Do Read More »
Now is the time to think about what you can do to make your sales goals this year. Yes, I realize the year has just begun, but what better time to create the actions that you need to actually achieve your goals? The Chinese have the saying, “The best time to plant a tree is
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Although customer relationship management (CRM) has more traction now, the concept has been around since the first business decided to engage with and keep tabs on its customers. The new infographic by Transcosmos Information Systems asks, “What Makes Up An Effective Customer Relationship Management System.” The answer to the question will vary greatly depending on
In 2018, closing a sale is no longer a job that is left entirely up to a salesperson. Consumers are taking it upon themselves to make sure they buy the right product at the right price by researching information online. In fact, 82% of customers conduct research online prior to making a purchase. In a
As we take time to remember the life story Martin Luther King Jr, we typically discuss his role as a leader, a hero, and an activist. What we talk about far less often is how good he was at selling. But think about it: King faced a powerful and hostile audience, asked them to accept
