Ten of the best digital marketers from Salesforce past and present gathered at Dreamforce to share their advice on how you can generate leads better and faster. With a range of tips from using SEO best practices, stepping up social media, conducting paid search, or using site optimization, this advice will help you immediately start […]
Do you want higher engagement on your website? What about driving more traffic? Would you like to increase the number of conversions? Three questions. One answer. Content. Content brings the horse to the water, so to speak, but in this case, you can make it drink. According to CMO council, the leading benefits of using
10 Actionable Tips to Make Your Content Drive Sales Read More »
According to Tellwise, the average consumer gets over 100 emails per day, but opens just 23% and clicks on only 2%. When you’re sending a sales email, you need to be part of that 2%. But how do you get someone to not only read your email but take action from it? The key is
For the first time ever, Salesforce honored five customers with Customer Trailblazer Awards during this year’s Dreamforce event. Winners were selected based on their corporate vision, collaborative capabilities, transformational efforts and ability to continually learn and adapt to changing business conditions. The awards were given in five different categories, including Growth, Innovation, Equality, Inspiration and
In 2 Years CRM Helped Us Double Efficiency, Grow 60 Percent Year Over Year Read More »
Black Friday, Cyber Monday—any sale, really—should be an opportunity to increase sales. Whether you started planning for the big holiday sales during the summer or have done nothing yet, you still have time to generate additional revenue if you act now. Put serious thought into what you are offering before you launch. Poorly designed offers
Expert Tips to Help Small Businesses Maximize Holiday Retail Sales Read More »
What do Harvey Weinstein, Roy Price, and other not so well-known men have in common? They were accused of sexual harassment at work and ultimately lost their jobs. Does this mean that women won’t be subject to this kind of mistreatment in the future? I’m not so sure. If you’re a woman in the world
Sexual Harassment and Sales: What to Do and What Not to Do Read More »
I’m sure you can recall the famous line uttered in the classic movie, The Godfather, where Don Vito Corleone played by Marlon Brando tells his godson, the once famous but aging singer Johnny Fontane, that when he talks to the movie director who is refusing to cast Johnny: “I’m gonna make him an offer he
The moments leading up to a major event can be terrifying — for you and your team. Just before an important sales pitch, presentation or other high-stakes situation, you can hear your heart pounding in your ears. You take a few deep breaths because you know this meeting can be a game-changer. You don’t want to blow
How to Get Your Sales Teams Pumped Up, According to Science Read More »
The more quickly you can convert leads into paying customers, the more successful your business. Time is money, after all. Yet, the sales metric that reveals the most about both time and money—sales velocity—is commonly overlooked. What is Sales Velocity? Sales velocity is a measurement of how fast you’re making money. It looks at how
The Critical Sales Metric Your Team Probably Isn’t Measuring Read More »
Happy November, everybody! ‘Tis officially the season of eCommerce. Yep, customers are about to go on a spending spree. And if 2016 was any indication, most of them won’t be leaving the comfort of their own homes. Last year, the National Retail Federation reported that an estimated 108.5 million Americans shopped online the days after
