Salesforce (NYSE:CRM) wants to give small businesses like yours, the power that previously was reserved for bigger companies. Sales Cloud Lightning Essentials is such an example, as Salesforce announced the general availability of what the company says is one of the best CRM platforms for small business from the annual Dreamforce conference. With Essentials, small businesses […]
For B2B marketers, your database is one of your most important assets, whether you’re running cold call campaigns or using account based marketing (ABM) to reach leads. Not only is it important to have a clean database with high-quality information so that you have accurate contact information, but also so you can create targeted segments
7 Ways to Get More Out of Your B2B Database, Your Most Important Marketing Asset Read More »
Like just about everything else, the world of B2B sales is being transformed by an influx of millennial buyers. That means if your business’s sales and marketing tactics are tailored for boomers or Gen X, it’s time to rethink your approach. The Millennials are Here, a recent report on generational differences in B2B buying, offers
How to Market to the Newest B2B Buyer: The Millennial Buyer Read More »
I believe in volunteering. Not only is volunteering good for the nonprofit organization, but it is also good for the volunteer. And if you’re involved in sales, volunteering is another way to help you with your selling. It’s important to recognize, though, that not all nonprofit organizations are worth your time. Here are my recommendations for
Online training is a win-win. Of course it’s wonderful for companies — especially small businesses — who want their people to upgrade their skills and expand their thinking. But the real winners are the employees, who now have a rainbow of colorful training opportunities available to learn any skill, keep up with trends, and add
9 Ways to Give Your SMB Employees the Training They Want Read More »
Whether you’re sitting back and reflecting on life, or debating pitching your boss on the importance of keeping you around (at a higher salary) determining your worth in a business sense is vital to your growth. I was sipping on a cappuccino at a small coffee bar in a farmers market, listening to some people
Are You Getting Paid Less Than You’re Worth? These 4 Questions Will Help You Find Out Read More »
tookapic / Pixabay As we approach Halloween, the beginning of the holiday season, it is time to tune up your e-commerce stores in preparation for your biggest sales season. The sooner you can begin optimizing your e-commerce store for more search engine traffic this holiday season, the better. Below are 5 of the best SEO
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The relationship between sales and marketing has always gotten a bad rap. After all, both teams share the same ultimate goal, which is driving revenue. The problem is they use different yardsticks to measure their success along the way. Sales has specific quotas for deals closed and dollars earned. Marketers, on the other hand, use
3 Reasons a CRM Just Became a Must-have for SMB Sales and Marketing Read More »
There’s a lot of selling going on at nonprofits, and it’s going on despite the fact that the idea of selling is horrifying to some people who work in the nonprofit world. However, a nonprofit needs to be selling if it expects to continually bring in new volunteers and donors to grow. And this is
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The Recent Shift in the Marketing and Sales Landscape Marketing and sales are closely related, but not exactly the same. It’s vital to your business that you know the difference. Just ask marketing expert Bryan Kramer. He is a two-time bestselling author of the books There Is No B2B Or B2C: It’s Human to Human,
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