We are working to assist you with smarter media buying using Interviews with Experts. Here is Part Two in the interviews with Media Buyer Experts. In Part One, (Interview with Userbase), we covered general Media Buying strategies, best practices, and the dangers of fraud. Here in Part Two, we are interviewing Kirsten Samuelson-Roberts, from YellowHammer. […]
Smarter Media Buying: Interviews with Experts – YellowHammer Read More »
On Sunday night, embattled pharma firm Purdue Pharma filed for bankruptcy. The maker of the painkiller OxyContin has been facing lawsuits from an estimated 2,600 government entities and other groups and had struck a tentative deal to settle many of them for somewhere between $10bn to $12bn. The lawsuits allege that Purdue was largely responsible
You’re heading into the home stretch of your sales year, nearing the end of the third quarter, and soon will be starting Q4. What can you do to get some quick sales now? Here are a few sales strategies to help you finish the year strong and meet your sales goals. Sell differently to speed
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Lead magnets are incentives marketers use to get your contact information. Small Business Trends surveyed some industry leaders to get a list of the 10 best lead magnet ideas. Lead Magnet Ideas Case Studies Hanne Vervaeck, CMO @ Thrive Themes started off with a simple but effective idea. “The best lead magnet idea for small
It’s estimated that by 2021 27% of internet users in the U.S. will be using ad blockers — which means that about one quarter of all ads won’t reach their target. Because of ad blockers, the loss of ad revenue is projected to increase from about $3.89 billion in 2016 to $12.12 billion by 2020 in the
22 Companies Dominating the World with Content Marketing Read More »
At first glance, an official return policy might seem like one of those tedious administrative items that is easier to ignore than implement. In reality though, a retail business’s return policy intersects with everything from the business’s reputation to employee satisfaction, and even the rates the business pays on credit card transactions. For these reasons
The internet has empowered the consumer/client, and this has changed the way sales pros go about their business. For companies training sales candidates, it means making these and other changes brought on by digital technology part of the process. A new infographic by the RAIN Group, titled, “10 Ways To Achieve Your Top Sales Priorities” looks
By Valerie Schlitt My Uncle Jack was a salesman. When our family got together, he would talk about the fancy restaurants he’d go to, the traveling he’d do to meet his clients, and the golf courses where he’d play. I also remember how he’d describe his approach to door knocking and cold calling. He had
3 Keys to a Healthy Sales Pipeline: A Small Business Guide to Better Selling Read More »
Upselling is about getting the same customer to buy something else after an initial purchase. Here’s why you need to know how it works. Research says you’ve got a 60-70% better chance to make a second sale to an existing customer. Upselling Techniques Here are 10 proven upselling techniques you can use right away. Offer
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NOW WITH MORE! This post was updated for 2019 to include more actionable info to get better responses from your cold e-mails. Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel: Cold email is dead…or at least it is for people who don’t know
