One of the most common mistakes in business and sales writing is applying a formal tone to everything you produce. A colleague of mine recently griped about this, explaining that the writing style she learned in business school had no place in today’s world, which runs on casual conversations that take place in apps and […]
What Business School Didn’t Tell You About Writing Sales Emails Read More »
If you use it right, Twitter can be a massive lead generation tool for your business. The problem is many don’t take the time to learn how to use Twitter effectively. They open an account, put out some tweets and then they wonder why there aren’t thousands of people flooding to their account to follow
Learn This Little-Known Twitter Strategy to Sell to Your Competitor’s Customers Read More »
Businesses looking to find their footing are often obsessed with metrics. However, not all metrics are created equal for those hoping to survive over the long haul. The difference between businesses that fail and those that scale? Understanding what their customers are worth by the numbers. It doesn’t matter what kind of business you want to start.
The Key to Scaling Your Business? Be Sure You Understand Customer Lifetime Value Read More »
Selling is always a challenge, but this year, it seems like we have even more to worry about: competitors increasingly offer lower-cost alternatives, finding true value propositions in crowded spaces is a struggle, and learning how to elude the gatekeepers that block you from decision makers hasn’t gotten easier. Then you’ve to waste time making
Video lets you make more impactful connections with your audience, which gives you a better chance to turn them into customers. If the video is live, the impact is even greater. This has led many platforms to deploy live video, but what LiveShopCast has done is to directly drive eCommerce revenue at the same time.
LiveShopCast Turns Your eCommerce or Retail Store Into a Home Shopping Channel Read More »
I bravely walked in through the front door right past their no soliciting sign and up to the front desk. It was a cold call. I felt so cool standing there with my Blackberry 8700 in hand (later versions even had a color screen!). It was early in my previous career in the wireless industry,
You’re In Sales Too (Whether You Like It or Not) Read More »
You will not succeed in sales if you believe a time will come in your career when you can stop learning. The best salespeople are always looking for new ideas on how to become better at selling. I used to say that too many salespeople don’t read enough about how to improve their selling skills and
2 Simple But Effective Strategies to Ramp Up Your Selling Read More »
Inside sales is about selling things to clients without meeting them face to face. It’s been called remote sales and was done by phone and is mostly now accomplished online. Here’s an overview of everything you’ll need to know to make it work for your small business. Inside sales is cost effective and delivers results.
What is Inside Sales and How Can it Benefit Your Small Business? Read More »
You may be the hippest hipster who ever sipped a soy latté in Brooklyn. Or a Silicon Valley marketing genius who eats only free-range kale in his kitchen overlooking the Pacific Ocean. But you’ll never really win your customers unless you do this: Love them with all your heart. Of course, being the smart-aleck that
To Really Connect with Your Customers, Do This 1 Crucial Thing Read More »
Conversion rate optimization (CRO) for SaaS companies can be both more forgiving and more challenging when compared to CRO for a single landing page, product page, or checkout process. Here’s why: SaaS has different business cycles, purchasing decisions, and key metrics. The free-trial-to-subscription business model means you need to be constantly “converting” – when your
7 Ways SaaS Companies Can Increase Conversion Rate Read More »
