Sales

What You Can Learn From Anthony Scaramucci’s (Brief) Tenure in the White House

You may be wondering if you’re new to sales if the goings on at the White House is what you can expect in business. Anthony Scaramucci and what he said in his recent interview with The New Yorker comes to mind. You might find yourself working in a toxic environment and trying to meet your sales […]

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Apply These 3 Fishing Tips to Make Your Sales Emails More Enticing

Julien Sister Cold emailing often reminds me of my favorite outdoor sport—fishing. As the daughter of a retired fish biologist, I’ve been fishing since I could barely walk. To catch a lobster or hook a trout, you need two entirely different approaches: setting a trap or dangling a nightcrawler on a hook, respectively. Catching a

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Why Aren’t There More Women in Sales? (And What to Do About It)

I saw some interesting data that surprised me. I worked in technical sales where I expect there to be fewer women, but it’s not just technical sales that finds itself short of women. Overall, women are underrepresented in sales. Here’s why I think this situation exists and what can be done to get more women in

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How to Use Content to Boost Your E-Commerce Sales

The advent of the Internet made instant worldwide communication commonplace. As the old saying goes, where there is communication there is commerce. The natural outcome of the reach and availability of the web was e-commerce. Using content to boost your e-commerce sales is a strategy that is now used by many business owners to reach

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Business Owners: Don’t Sacrifice Long-Term Success by Making Short-Sighted Decisions

A common situation for many small businesses and SMEs is having an immediate need for cash today, and taking action without considering the consequences for tomorrow. Although cash is certainly an important element for operating a small business, many entrepreneurs don’t understand that certain actions they take to obtain cash can lead to harmful consequences in the future.

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Is Selling Really as Easy as 1-2-3? Understanding the Three Stages of Selling

Think back to a recent sales meeting when you were discussing the sales progress of your prospects. You may have reported that one of your deals was going to close soon. Whether the sale is going to close or not, and whether it will happen soon depends on a lot of variables, and one of the

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