A lead magnet is an offer in exchange for a prospect’s email address or other contact information. Common examples are eBooks and white papers. Small Business Trends contacted several experts to get their takes on the best lead magnet practices for SMBs. How a Lead Magnet Works Call to Action There’s a path to follow […]
What Is a Lead Magnet and Why Should You Use One? Read More »
“Attention shoppers: there’s a sale happening right now — on your phone.” Live stream shopping (or simply live shopping) has taken over the e-commerce airwaves in China, fusing established shopping models like the Home Shopping Network or QVC with live video, content marketing, influencer marketing and entertainment value. In other words: entertainmerce. According to Kleiner Perkins’
Sometimes your sales calls turn out differently than you’d like and you want a do-over. But you can’t do your sales calls over. Here are a few ideas to make your sales calls turn out the way you want them to, and how to make the sale. Be a great listener Do you think the
Secret to Smarter Selling: Use Your Brain More and Your Mouth Less Read More »
The conversation around CRM (customer relationship management) is always shifting. Over the past several years, we’ve seen cycles of increased focus on enterprise CRM technology and strategy and periods where the conversation has largely centered on the ways in which small and midsized businesses (SMBs) can utilize these tools to compete with larger corporations. At
Embracing CRM As Your Small Business Technology Hub Read More »
Many people think that the fastest way to grow a profitable business is to bring in sales reps early in the process to start closing deals and getting customers. For this reason, a lot of startups jump the gun on building a sales team, which can be a costly mistake. I know, because I’ve made
When Does It Make Sense to Hire Sales Reps for Your Business? Read More »
When I launched into the wonderful and terrible experience of planning my wedding, I had one budget item I would not budge on: florals. While I appreciate their beauty, the idea that I was supposed to allocate 20% (TWENTY. PERCENT.) of my budget to something that was completely perishable was baffling to me. I scoffed
The 5 Things Salespeople Need to Build Their Personal Brand Read More »
Entrepreneurs are constantly making deals, so learning how to negotiate becomes an essential skill to master. But when you’re at the bargaining table, it sometimes can be difficult to strike the right balance and arrive at a healthy compromise with a client or partner. To learn how to become a successful negotiator, we asked a
15 Proven Ways to Improve Your Business Negotiation Skills Read More »
Sales is not a dirty word. At her WordCamp Atlanta 2018 talk, “Selling to Enterprise Clients,” Director of Business Development at WebDevStudios, Jodie Riccelli, made this statement, but it’s also a common expression used by sales professionals to encourage others to not be intimidated by the traits required to be successful in the industry, no
Too many small business owners still believe that just by creating a website, prospects will come and buy from it. But unfortunately, “build it and they will come” only works in Hollywood movies. In order to turn your website into a lead magnet, it’s not enough just to have an informative or well-designed one. Turn
What Is Branding? As the American Marketing Association defines it: “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Water is a simple product, yet these brands have all managed to differentiate themselves from each other: Why would
