Is your website receiving a lot of traffic but not enough leads? And, more importantly, are the leads not converting to actual sales? If you answered “yes” to the above questions, then the problem could be “quality traffic”. Read on to find out how to tell if the traffic coming to your website is of poor […]
How to Know if Your Website’s Traffic Quality Is Poor (And How to Fix It!) Read More »
Are you splashing the cash on advertising campaigns that never seem to pay off? A low ROI isn’t just a vanity metric. If you’re not generating as much (or more) cash than you’re spending on your campaigns, it’s not a sustainable way to grow your business. It might be time to switch off your poorly
7 Steps to Getting Started With Affiliate Marketing for Your Business Read More »
In sales, we often talk about setting the bar high. But there’s another bar for sales managers to consider. It’s not the high bar that sets the desired standard, it’s the LOW bar that can be a job killer. The “low bar” is the lowest level of performance acceptable to keep their job. And you
Who Sets the (Low) Bar in Your Sales Department? Read More »
In the biggest acquisition in the company history, Salesforce has bought Tableau Software for $15.7 billion. The deal is expected to fuel competition between Salesforce and Microsoft in the data analytics/visualization segments of the CRM industry. Small Business Trends contacted several industry experts to get their take on how the purchase will affect SMBs. What
Salesforce aquires Tableau Software in this mega deal Read More »
Whether it’s at a business dinner, a launch event or a sales meeting, being good at small talk comes with a number of advantages, including giving you the chance to meet new people and sell your products or services. At the same time, small talk overload can be off-putting and do you more harm than
How to Get Really Good at Making Small Talk and When to Avoid It Read More »
Making sure your sales teams are well equipped is important for any small business. In fact 90% of SMBs use proven methods to make their sales teams better at their jobs. Sales Training Techniques Here’s the 10 top sales training techniques for your small business. Build a Team First things first. Sophie Miles CEO &
10 Top Sales Training Techniques for Your Small Business Read More »
Getting visitors to convert and generating more business opportunities is the ultimate business goal. Whether you are working on designing a dynamic website or creating a mobile app, getting users to convert by clicking on that call to action button is the reason behind your software product’s existence. It’s easier said than done, though. For
How to Design the UX of a Website or App to Increase Conversions Read More »
You can write an eye-catching headline, compelling copy and include awesome graphics, but if you do not include the perfect call to action, your readers will remain just that: readers. Calls to action are the final stage in your sales letter, ad, blog post or landing page. They capitalize on the attention you’ve hooked and
Any sales leader will agree that data and insights are key if you want your reps to crush their targets and drive productivity through the roof. One of the best ways to gather these insights in one place is by creating a sales dashboard. A sales dashboard collects key metrics and KPIs from several sources
5 Ways to Optimize Sales Activities with Dashboards Read More »
You’re the founder of your company; that’s one employee down. You might have a co-founder as well, so make that two. Now what? Early days at a new startup are exciting times, but they also tend to be lean times. You can’t run out and hire the best executive team, salespeople, marketers, customer service reps,
