You’re probably well aware of how important business proposals are to getting clients and winning new business. If you’ve been writing a lot of them, you may have thought about investing in proposal software to make the process easier. However, is proposal software really all that great compared to writing the proposals yourself? It turns […]
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You can lead a horse to water, but you can’t make it drink. That saying applies to salespeople as well. It’s almost impossible to transform someone who is unsuited for sales to become a top sales performer. You’ll get the best sales results when a new employee is a good fit from the start. Here’s
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It has become a universal maxim that anyone attempting to sell a good or service is striving to reach the customer bliss point. In the food industry, this means finding the exact combination of salt, fat, and sugar to make foods addictive and pop songs generally utilize the same couple of chords if they want
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The Power of Relationships Your product’s features and benefits matter. Often, however, they are not enough on their own to win new business. That’s because most markets are crowded with competitors that offer similar products, services, or solutions. So how do you compete in saturated markets with the competition nipping at your heels? It’s all
If you have a business, you want to boost your conversion rate. Have you ever heard anyone say, “Nah, we’re good on conversions. We don’t need a boost.”? Yeah, me neither. Growing your conversions can be a simple process or a complicated one, depending on how much you want to grow, what resources you have
Marketing has evolved immensely over the past decade. Think back to years ago. Tweaking your advertising efforts meant sifting through the behavior of your audience, sales data and click-throughs. However, big data has changed all that. Because big data alters the way businesses market to their customers. And it allows them to increase their profits.
3 Ways Businesses Can Use Big Data to Boost Sales Read More »
Lately, it seems like I can’t talk to anyone in my field without hearing one question: “How do I find a good VP of Growth?” And I get it. Finding the right VP of Growth can mean the difference between a company that meets its goals and one that falls short again and again. It’s
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Embracing digital adoption and integrating data tools properly are two critical ingredients in the recipe of successful modern businesses. The use of AI and Big Data has become much more prevalent in companies of all shapes and sizes, and most entities these days are utilizing data tools in some form or another. However, just because
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Brilliant sales contest ideas can motivate your sales team to reach unprecedented heights. Sales competitions tap into core aspects of human psychology, unearthing new levels of drive, focus, and energy in your sales reps. The virtues of healthy competition are well-documented. According to Psychology Today, “good competitiveness is the drive to accomplish a goal, bring out
It’s no secret that sales funnels and content marketing strategies are becoming more automated than ever. As they do, the potential for misalignment between sales and marketing grows as well, potentially costing your company time, morale, and, most important, revenue. But using sales enablement solutions with the support of smart technology puts the power back
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