Marketers are like babies crying for attention. 🙂 And when things get tough, they want to run away for want of resources and budgets. If you’re a marketer, I’m sure you can relate to this. Jokes aside, getting results from marketing is becoming a bigger challenge every day. With a cluttered online space, it takes […]
20 AI Tools to Scale Your Marketing and Improve Productivity Read More »
If you’re in business, customer acquisition and retention is one of the most important things for your company. Getting new customers and having returning ones through positive customer experience can make or break your revenue. We’ll be looking at the newest customer acquisition trends, analytics and much more. Let’s say you’re looking at the data
Customer Acquisition Trends for 2019 & Beyond (with FAQs) Read More »
When doing B2B marketing, many business owners and sales reps tend to fall back on the same old approaches. They focus on the same places and methods for doing networking and finding new prospective clients. These include: trade shows, industry associations, and formal networking events. All of these conventional networking methods make some sense. After
5 Unexpected Places to Network for B2B Business Leads Read More »
Clients aren’t going to stick around forever, even with the best customer service, best brand and best client retention rates. This is especially true if you’re new to a business or are in the process of growing your team. When I first took over at Single Grain, I thought I could be hands-off. I thought
Lower pricing is a winning strategy to raise sales and this is true for both B2C and B2B companies. Customers always prefer products or services that come at the best price. As a seller, you definitely want your prices to be lower than your competitors. But how do you do that and still turn a
A Guide to the Competitive Pricing Strategy — For B2C and B2B Read More »
An outside sales agent goes to where the prospect is. They make appointments and travel to the client’s locations to meet face-to-face. They don’t have set hours and fixed schedules even if their companies do. On the other side of the coin, inside sales agents can best be defined as people who work from the
Apply These 15 Secret Techniques to Improve your Outside Sales Read More »
My wife and I have two children, and our older child recently reached the dreaded “terrible twos.” Toddlers are known for being noisy, messy, destructive, adventurous, boisterous, and adorable—but did you know toddlers can teach us a thing or two about being better salespeople? Toddlers are natural salespeople. They’re curious, they’re engaging, and they love
4 Surprisingly Adorable Sales Lessons We Can Learn From Toddlers Read More »
A sales commission rate is a percentage of the sales your small business pays to the employee who made them. Here’s an example. If your small business sets a commission rate of 5% and an individual on the sales team makes $70,000 in net sales, the formula works like this: $70,000 (net sales) x 5%
What are the Right Sales Commission Rates for Your Business? Read More »
For most sales professionals, the hardest part of cold calling is overcoming objections. Objections are an inevitability of cold calling that can take many forms: “I’m not interested.” “I don’t have budget.” “I’m using a competitor.” “We’re not ready yet.” “We don’t need to change.” “Just send me some information.” The list goes on. The
Getting a customer to spend more money on your goods and services is a priority for small business owners and cross selling can help you do that. This sales technique is designed to get a client to buy something that’s directly related to the purchase they’ve just made. What is Cross Selling Here’s an example.
What is Cross Selling and How Can It Make You More Money? Read More »
