Fast is the new big. Small and medium sized-businesses (SMBs) already know that agility and responsiveness are often their advantages when competing against larger organizations. Like small fish swimming in an ocean of sharks and whales, what SMBs give up in terms of raw size and power can be made up for with the ability […]
There’s nothing more important to businesses of any size than being intentional about creating a workplace culture that will attract, engage, and retain the talent you need to fuel your growth. For small or midsize businesses (SMBs), culture building is especially critical because it sets the foundation for future success. This year at Dreamforce, I
Steps SMBs Can Take to Make Sure Their Culture is Built to Scale Read More »
Do you remember what you were doing 20 years ago today? I was working for PricewaterhouseCoopers helping to build up the CRM practice in Atlanta … but on a project in Mobile, Alabama. That is another story all to itself. But, I digress … In 1999, CRM was a four-letter word to most people involved
March 8, 1999 – The Day Salesforce Changed the CRM Game Forever Read More »
Salesforce co-CEO Marc Benioff says that every company is becoming a B2B2C company. “Every B2B company and B2C company is becoming a B2B2C company,” says Benioff. “What company does not have to directly connect with the consumer? You could be a traditional industrial company who’s selling to B2B resellers and you have to be ready
Every B2B and B2C Company Is Becoming a B2B2C Company Read More »
I recently had the good fortune to interview Beth Comstock, a former GE executive, for Salesforce’s Leading Edge series. She’s an inspirational leader, the best-selling author of Imagine It Forward, and a true #girlboss! Although Beth spent much of her career at one of the world’s largest and best known companies, her advice is relevant to leaders of
Leadership Lessons From Beth Comstock for Businesses of All Sizes Read More »
Need to attract your target audience’s attention? Who doesn’t? The challenge: In today’s content saturated environment, Media options and devices have shifted consumer media consumption behavior. So, how do you succeed? By understanding how your audience consumes media now. This includes their: Media habits Device usage Content format preferences Time of day or activities related to consumption Willingness to
Audience Media Consumption Data: How To Improve Your Marketing Read More »
Cloud is just getting started says Okta CEO, Todd McKinnon. He says that everyone talks about the how cloud has come of age, but it’s really at only 20 percent of $1 trillion in IT spend. “We’re still in the early days of cloud adoption,” says McKinnon. “We’re very excited about the runway ahead and
“Our customers, they’re betting their business on us,” says Salesforce co-CEO Keith Block. “They’re disrupting their business models. They’re reinventing themselves leveraging our technology. They want to know that we have a trust-based relationship. At the end of the day, it is all about trust.” Block says that we are just at the dawn of
We Are Just at the Dawn of the Fourth Industrial Revolution Read More »
We’ve reached the time of year when people review the last twelve months and plan for that next trip around the sun, often resolving to focus on things like exercise, weight loss, and self care. It’s equally important for businesses — especially small businesses and startups — to assess their progress and set new goals.
New Year’s Resolutions: Companies Share Their Goals for 2019 Read More »
If you’re a longtime sports fan like me, you’ve probably heard of Grant Hill. He was the guy who threw “the pass” to Christian Laettner that led to him hitting “the shot” that beat Kentucky in the Eastern Regional Final in 1992 that put Duke into the Final Four, which they eventually ended up winning.
Atlanta Hawks Grant Hill, Nzinga Hall: Inclusion, Diversity is good Business Read More »
