Salesforce

We Have to Humanize Technology

The CIO of Verizon Business Markets, which is Verizon’s small business segment says that “We have to humanize technology.” What Rajeev Chandrasekharan is talking about is Verizon’s push internally to modernize the customer experience and to make it less frustrating. The Verizon Business Markets CIO says that they are modernizing and becoming more customer-centric with the […]

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How adidas is Creating a Digital Experience That’s Premium, Connected, and Personalized

Digital marketing is changing and adidas is working to make it integral in connecting with their customers and to really change their lives in a positive way. Joseph Godsey, Head of Digital Brand Commerce at addidas, says that “The beauty is with digital is we can create relationships at scale.” The company is reaching out and connecting with

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How Mobile is Changing Marketing by Creating Value

Mobile has become the focus of marketers worldwide because it goes with all of us, wherever we are and whatever we are doing. It seamlessly and ubiquitously is with us as we move from work to home and in between. At Salesforce Dreamforce, Stephanie Buscemi, CMO of Salesforce, and Susan Prescott, Vice President Product Marketing

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Study Says Half of All Tasks Will Be Automated… Are We Facing a Jobless Future?

Is artificial intelligence going to replace our jobs? That’s the question a panel of experts discussed at the Salesforce Dreamforce conference. James Manyika, Director of the McKinsey Global Institute, says that about half of all job tasks and activities are going to be replaced by AI. Are we facing a jobless future? James Manyika, Chairman, and

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Growing Small Businesses Like Big Ones: Tips From Ex-Googler Laszlo Bock

Laszlo Bock is the co-founder and CEO of Humu. Previously, he was the Senior Vice President of People Operations at Google from 2006 to 2016. Laszlo is credited with creating the field of People Analytics, the application of academic-quality rigor and Google-paced innovation to people management. Prior to joining Google, Bock served in executive roles at General

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Marriott Using Salesforce Einstein to Reinvent the Hotel Experience

Salesforce Co-founder & CEO Marc Benioff announced at the Dreamforce conference a new partnership with Marriott that is going to bring the power of artificial intelligence into the hotel room via a phone app. This new Marriott app will connect directly with a Salesforce Einstein powered customer database that knows the customer’s preferences and will

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Digital is About Changing the Way We Do Business

When you think of Clorox you probably think about bleach and consumer products. However, from a business operations and marketing perspective, you might be surprised to discover that Colox itself is undergoing a multi-year transformation with the goal of becoming a digital company. Recently, at Salesforce Live, Doug Milliken, VP Digital Experience Transformation at The

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Salesforce is Working on a Blockchain Product, Could Be Released at Dreamforce 2018

Cloud computing company Salesforce is reportedly working on a blockchain product. If all goes well, the San Francisco-based company might even announce the newest addition to its services during Dreamforce, Salesforce’s yearly customer conference. The alleged blockchain product was revealed during an interview conducted by Business Insider’s Julie Bort with both of Salesforce’s co-founders Parker

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Salesforce Acquires CloudCraze, a B2B eCommerce Software Startup

Salesforce has added another tool to their CRM applications with its upcoming acquisition of CloudCraze, a Chicago-based eCommerce platform. The news was announced on Monday by CloudCraze. While the terms of the deal with Salesforce was not disclosed, it was revealed that the two companies had already signed an agreement. We’re excited to announce that

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Salesforce Improves Einstein Analytics to Make it Easier for Customers to Extract Data

A lot of people find it challenging to use the different analytics tools at their disposal. But Salesforce hopes to change all that by making it possible for businesses to extract data by using conventional conversational language. Salesforce has been developing and filling artificial-intelligence features into its system so that users will be able to

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