The former CEO of Saks, Steve Sadove, says that what’s really fascinating is the convergence that is currently happening with online and brick and mortar stores. You have the Amazon’s of the world adding brick and mortar store options and then you have Walmart and Target and many others growing at 40-50 percent with their […]
What’s Fascinating is the Convergence of Online and Stores Read More »
Nike has created an amazing store in New York City that truly integrates the digital experience with physical retail. The worlds of physical and digital are not really separated for consumers the way we may have thought says Heidi O’Neil, the President Nike Direct. Clearly, brick and mortar retail is not dead, it’s just changing
Nike Makes the Integration of Digital and Physical Retail a Reality Read More »
Instagram has just unveiled three new functions guaranteed to please both retailers and shoppers this holiday season. The photo and video sharing platform just announced three ways that consumers can find new products, buy from their favorite brands, and even keep track of all their purchases. These new features will also go a long way
Instagram Rolls Out New ‘Shopping Collection’ Feature Read More »
The Head of Policy at Airbnb, Chris Lehane, says that they are seeing the same underlying dynamics and trends of millennials driving Airbnb growth in China that they saw earlier globally. With 400 million millennials living in China, the growth potential for Airbnb is massive. He noted that millennials will be 75 percent of consumers
Millennials Love Airbnb and There Are 400 Million Millennials in China Read More »
The outlook is pretty rosy for retailers this year. The high consumer confidence and low unemployment rates mean that people have more money to burn. Deloitte’s yearly forecast for the holiday shopping season also showed that retail sales are expected to grow from 5 percent to 5.6 percent from last year. Sales could even hit
How to Turn Seasonal Shoppers Into Year-Round Customers Read More »
Getting new customers to buy from you is a challenge you’ll likely have to deal with for as long as you own your business. However, a good testimonial goes a long way in swaying a person’s opinion about a product. People feel more confident buying from a brand if they see that other consumers purchased
How to Leverage Testimonials From Social Media to Make More Sales Read More »
Email is still a very powerful marketing tool. Contrary to proclamations that it’s a dying or dead channel, email is still more relevant and effective than Twitter or Facebook. Most of the bad propaganda about email is due to how marketers misuse it. These days, eblasts sent out simultaneously to hundreds or thousands of random people doesn’t
How to Use Email Segmentation to Drive Conversions Read More »
James Schramko of SuperFastBusiness talks about how to improve your sales presentations with one very simple change, remove anything that has nothing to do with the offer: I want to give you a quick suggestion on how you can improve just about any presentation that you have or any sales letter or wherever you present
One Simple Change to Improve Your Sales Presentations Read More »
Given the dynamic nature of the internet, it’s not surprising to also see frequent changes in consumer buying behavior, which online retailers try to predict and cater to on various digital platforms. Convenience and revenue growth of eCommerce businesses, however, come with a price in the form of fraud. Sales transactions from online merchants are
How eCommerce Businesses Can Prevent Fraud in 2018 Holiday Season Read More »
Like many businesses, Tommy John was launched out of a personal need to solve a problem. Tom Patterson, CEO of Tommy John, was inspired to start his now wildly successful clothing company Tommy John because he couldn’t understand why nobody was doing anything to fix the undershirt and underwear problem he was having. Tom Patterson,
Tommy John Launched Out of a Problem That I Wanted to Solve Read More »
