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Amazon SEO is Now More Important than Google SEO for Brands

Amazon has dethroned Google in product searches with over 54 percent of all product searches now happening on Amazon instead of Google. What this means is that brands must make Amazon SEO their priority in order to show up near the top of product searches for their related keywords. It’s predicted that an entire industry […]

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Could Your Small Business Benefit from Using Chatbots?

The mindset of the modern consumer is one of urgency and convenience. Businesses that reply to queries and concerns quickly and without hassle generally earn more customer loyalty and have better brand reputation. And thanks to chatbots, more companies can now be online 24/7 to meet their customer’s needs. Chatbot is an amalgamation of the

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The Best Form of Energy is PASSION

Prolific video blogger and digital marketer extraordinaire, Neil Patel, recently talked about how passion drives him and should drive you too. Here are some key outtakes to get you motivated: Passion is All You Need Today, I’m shooting a lot of videos, probably 20-25. There are moments when I’m tired, I am human. It’s not like

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7 Pinterest Marketing Tools You Should Be Using in 2018

Every year, millions of new websites are launched, and they’re directly or indirectly competing for the same visitors you are. That makes driving traffic your website, increasingly more difficult. Even major social networking sites like Facebook, Instagram, and Twitter are having trouble generating organic reach. But that doesn’t seem to be a problem with Pinterest. Pinterest

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Have You Tried ‘Doctor Fork’ Pizza Yet? Google Pushes Fake Food Ads in Marketing Experiment

Google and Unskippable Labs cooked up a new project that has marketers salivating with new ideas. The company created a fake pizza brand, “Doctor Fork,” as a way to challenge conventional marketing strategies and see how far they could push the advertising envelope. According to TechCrunch, Google conceptualized and ran 33 ads on YouTube. The

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5 Ways to Stop Ad Fatigue From Killing You Facebook Campaign

The Internet and social media have made it easy for brands to get their message out to millions of people. In fact, the average American is reportedly exposed to 4,000 to 10,000 advertisements every single day. But this accessibility has also led to “Banner Blindness,” a psychological effect wherein people become blind or indifferent to the

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5 Ways to Boost Your Brand Using Social Media Polls

If you’re managing a small business or start-up brand on social media, getting people to interact with you can be challenging. This is where polling comes in handy since it encourages engagement and improves the visibility of your brand. Social media platforms such as Facebook, Twitter, or Instagram, have polling features that you can tweak

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5 Best CRM Mobile Apps for Doing Business on the Go

Entrepreneurs today are busier than ever, working even when they’re away from the office. A good Customer Relationship Management (CRM) program goes a long way in helping to keep track of client information, manage data on deals (both past and present) while still having access to all the tools they require to stay productive. But

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Walmart is Using Acquisitions to Reign in Millennials, eCommerce Head Marc Lore Reveals Strategy at ShopTalk 2018

Walmart will continue its buying spree of digital brands in 2018 as it aims to build and differentiate its online inventory in competing against Amazon. Marc Lore, eCommerce head of the world’s largest retailer, revealed that there’s a bigger strategy involved with Walmart’s bullish acquisitions during the Shoptalk conference in Las Vegas on last Tuesday.

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